Sportstar

WE NEED A SPORTS CULTURE

India needs a massive change in its perception of sport. Our love for sport should not start and end with the Olympics.

- Neha Rathor is Director of ADI Media, a B2B print and digital news, research and business media house. NEHA RATHOR

Milkha Singh did not win an Olympic medal, yet created history. P. T. Usha did not win a medal but created hope. Abhinav Bindra and Neeraj Chopra won Olympic golds and made it a reality. This lone reality of one individual, which makes a country of more than a billion preen with pride and dance in delight, needs to become a frequent possibilit­y for the nation’s youth.

For every Indian, the national anthem at the world sporting stage seemed to represent the culminatio­n of the tremendous effort, and a clarion call to create a country of doers — to repeat, reinforce, amplify and sustain.

We all understand that winning accolades or making a mark in such events have years of effort and unbelievab­le stories behind them and also the realisatio­n that none of it would be possible without giving it all — blood, sweat and tears. But the requisite question is whether we as Indians will be able to sustain this euphoria and translate it into something more permanent and imperative — a national culture of sport.

A country’s success in sport reflects the way its people think. The recent India-england cricket series had thousands watching the match in the stadium even during weekdays and Covid. Jump to the ever-growing English Premier League, you will see hardly a seat empty, even when say Watford plays Burnley. In the same country, people stay in tents overnight so they can queue in time for a ticket to watch Wimbledon. Not to mention most of the elite football in continenta­l Europe being played in sub-zero temperatur­es with maximum capacity crowds.

True sporting nations queue up to watch almost every sport. They consider sport as a part of their culture and not another form of entertainm­ent. It is a quoted truism that in some parts of Europe and South America people don’t care if they have food on their plate, but are concerned about the next football match!

India needs a massive change in its perception of sport. Our love for sport should not start and end with the Olympics. Neither should it be limited to chestthump­ing on social media when someone brings home the accolades. Instead, we should strive to further the momentum provided by such success. It is possible to achieve this only if each person develops an associatio­n with sport.

The goal of producing great sportspers­ons is one that the countrymen need to set individual­ly as well as collective­ly. We must move beyond being casual spectators and cheerleade­rs if we would like to move beyond individual flashes of brilliance in the sports arena. People who have the means need to invest in helping develop the mindset that can pull the rest of the society with them. Be it small or big, we all need to do our bit. From making a small start at home by encouragin­g our family to cultivate the sport they love and supporting them to bigger things or maybe even sponsoring an exceptiona­l local talent at your home course; the initiative has to be now! Sport cannot just be a spare-time hobby any more.

There must be more public spending at the grassroots level and infrastruc­ture than top-down approaches. The popular Khelo India initiative should broaden towards talent identification and talent sponsorshi­p.

The true developmen­t of sports culture in our country is a collective leap. We must have faith and back it up with the required imaginatio­n and finance.

 ?? PTI ?? Tokyo Olympics gold medallist Neeraj Chopra.
PTI Tokyo Olympics gold medallist Neeraj Chopra.

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