OP­POR­TU­NI­TIES FOR BUSI­NESS JETS AND MRO COM­PA­NIES

Facts and the sub­se­quent analy­ses pro­vide use­ful in­sights for busi­ness jet own­ers and Main­te­nance Re­pair and Over­haul (MRO) ser­vice providers to dis­cover where new busi­ness op­por­tu­ni­ties lie

SP's Airbuz - - Table Of Contents - BY ZO­RAWAR SINGH JAISWAL

ACAREFUL ANAL­Y­SIS OF THE data per­tain­ing to char­ter flights to dif­fer­ent air­ports in In­dia as pro­vided by the Direc­torate Gen­eral of Civil Avi­a­tion (DGCA) for the last decade, man­i­fests nu­mer­ous unique trends and busi­ness op­por­tu­ni­ties in avi­a­tion. A place such as Gaya that is low on the tourism itin­er­ary grapevine, com­mands a hand­some num­ber of char­ter flights. Off course Goa, is the un­crowned King. It boasts of a con­sis­tent an­nual av­er­age touch­down by 677 char­ter flights, ie about two flights per day. These facts and the sub­se­quent analy­ses pro­vide use­ful in­sights for busi­ness jet own­ers and Main­te­nance Re­pair and Over­haul (MRO) ser­vice providers to dis­cover where new busi­ness op­por­tu­ni­ties lie. The air­craft com­pa­nies can pre-po­si­tion air­craft to pro­vide cus­tomised itin­er­ar­ies to these des­ti­na­tions and in­crease their flight rev­enues. The MRO com­pa­nies can sched­ule ser­vic­ing tasks, pre-po­si­tion tech­ni­cians and spares to pro­vide just in time ser­vices so that the cost of MRO and flight rev­enues get op­ti­mised.

An anal­y­sis of the data for the last decade smoothens out freak aber­ra­tions. Hence, the anal­y­sis irons out busi­ness cy­cles and at the same time, pro­vides cred­i­ble fore­casts. The bar chart along with this ar­ti­cle man­i­fests Goa separately from the other des­ti­na­tions to get a bet­ter anal­y­sis. This is so be­cause the pop­u­lar­ity of Goa alone is un­matched by other des­ti­na­tions. Goa is an all time fa­vorite char­ter flight des­ti­na­tion be­cause it of­fers the near­est warm wa­ter beaches for the tourists from Rus­sia. Even the tourists from Is­rael con­sider it safe and wel­com­ing.

It can be seen that Goa with an an­nual char­ter jet touch­down rate of 667 flights per an­num, of­fers, a tremen­dous op­por­tu­nity to de­ploy less utilised small and medium sized busi­ness jets. All that the air­craft own­ers have to do is to show in the open me­dia, greater vis­i­bil­ity of their jet’s avail­abil­ity in the tourist sea­son; have

a bet­ter tie up with lux­ury travel agents; de­ploy skilled sales­man who of­fer be­spoke and cus­tomised itin­er­ar­ies to at­tract cus­tomers hav­ing a high dis­pos­able in­come. An­other at­trac­tion could be of­fer­ing aerial ad­ven­tures to tourists in the lo­cales of Goa. All these facets are bound to at­tract thrill seek­ers if pro­jected through in­te­grated mar­ket­ing com­mu­ni­ca­tion with cred­i­bil­ity.

The huge va­ri­ety of air­craft that land at Goa, of­fer a tremen­dous op­por­tu­nity to or­gan­i­sa­tions to pre-po­si­tion spares air­craft wise based on the modal data on the type of air­craft vis­it­ing Goa. The spares can be stocked op­ti­mally based on prog­nos­tics for each air­craft if data can be ac­quired, trends of fast mov­ing spares and of­fer­ing a rel­a­tive cost ad­van­tage. The avail­abil­ity of spe­cialised staff to ser­vice the vis­it­ing air­craft, will re­sult in re­duced air­craft down time thus mak­ing them avail­able for other rev­enue gen­er­at­ing sor­ties. When the tech­ni­cian de­mand ebbs due to re­duc­tion of flights as per the sea­sons, they can be re­dis­tributed or the in­cre­men­tal hires can be re­lieved.

There are sev­eral air­ports that host fewer char­ter flights. The MRO com­pa­nies can form a clus­ter of such places based on their ge­o­graphic prox­im­ity, in­ter­con­nec­tiv­ity, air­craft type pre­pon­der­ance to stock spares and po­si­tion the tech­ni­cal staff for the MRO of vis­it­ing air­craft in­clud­ing the re­quire­ments of un­sched­uled re­pairs.

Tri­van­drum and Kochi have an­nual touch­down fig­ures of 38 and three char­ter flights re­spec­tively. They can form an ex­cel­lent clus­ter with its mother de­pot be­ing Chen­nai and all the above men­tioned an­cil­lary ser­vices be­ing based at Tri­van­drum.

An­other eco­nom­i­cal clus­ter cov­er­ing Agra, Jaipur and Jodh­pur hav­ing ten, six and two an­nual touch down by char­ter flights re­spec­tively, can be formed. All these places are well con­nected by rail, road and air. Jaipur should be the clus­ter head due to its cen­tral lo­ca­tion and be the mother stock­ing fa­cil­ity.

A very po­tent and new MRO clus­ter can come up be­tween Am­rit­sar, Jammu, Sri­na­gar and the newly built in­ter­na­tional air­port at Zi­rakpur near Mo­hali in Pun­jab. This green­field en­tre­pre­neur­ial ven­ture can draw sus­tain­able prof­itabil­ity from the nu­mer­ous avi­a­tion tech­ni­cians who re­tire from the In­dian armed forces and set­tle down in Pun­jab. This trained, dis­ci­plined and de­pend­able tech­ni­cal man­power would be men­tally ac­cus­tomed to mov­ing at short no­tice and de­liver their ser­vice as they did in the armed forces. This trait, their cost ar­bi­trage and their ex­pe­ri­ence will of­fer a very af­ford­able fac­tor of pro­duc­tion to the MRO in­dus­try. The tech­ni­cal prow­ess of in­no­va­tive, small scale man­u­fac­tur­ing sec­tor of Lud­hi­ana can be har­nessed with a bit of stan­dard­i­s­a­tion train­ing to ac­quire stan­dard­ised avi­a­tion spares to re­duce the bot­tom lines.

This clus­ter in Pun­jab is bound to grow due to in­crease in di­rect flights for the di­as­po­ras and the Haj traf­fic from Jammu. More­over, Delhi is los­ing its sheen as an avi­a­tion des­ti­na­tion due to high park­ing charges, air traf­fic con­ges­tion, road traf­fic con­ges­tion out­side the air­port and in­creas­ing hos­pi­tal­ity costs faced by air trav­ellers. Hence, the nat­u­ral shift will be to Zi­rakpur. This it will re­dis­tribute the rev­enue cen­ters. Thus, this data driven an­a­lyt­ics has of­fered nu­mer­ous niches of profit earn­ing ven­tures for air­craft own­ers and MRO ser­vice providers.

DELHI IS LOS­ING ITS SHEEN AS AN AVI­A­TION DES­TI­NA­TION DUE TO HIGH PARK­ING CHARGES, AIR TRAF­FIC CON­GES­TION, ROAD TRAF­FIC CON­GES­TION AND IN­CREAS­ING HOS­PI­TAL­ITY COSTS FOR AIR TRAV­EL­ERS

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