SP's Aviation - - CIVIL -


air­lines in In­dia – Air In­dia Re­gional (ear­lier known as Alliance Air); Vi­jayawada-based Air Costa; Bengaluru-based Air Pe­ga­sus and Hyderabad-based Trujet. The next big wave they say is go­ing to be re­gional air­lines, but the ques­tion is are they do­ing enough to at­tract pas­sen­gers or are they just con­tent con­nect­ing un­der-served and un-served des­ti­na­tions? It ap­pears at the mo­ment, they are not do­ing any­thing rad­i­cal or to­tally dif­fer­ent to get more pas­sen­gers on their planes.

The last we heard was that of the de­funct low cost car­rier Air Dec­can which of­fered some tick­ets at ` One and Cap­tain Gopinath in­stantly be­came the ‘fa­ther of low cost air­line in In­dia’. But the present crop of re­gional air­lines has not done any­thing of that sort, to grab the at­ten­tion of the grow­ing mid­dle class of In­dia.

They are just con­tent with a pro­mo­tion here and a pro­mo­tion there, noth­ing sub­stan­tive to at­tract first time fly­ers among the ris­ing mid­dle class at large. Some of the pro­mo­tions/schemes do not even get pub­li­cised prop­erly, mak­ing them fail at the hus­tings. First, they need to get more and more pas­sen­gers on their flights and two they need to mon­e­tise through var­i­ous ac­tiv­i­ties. It calls for in­ge­nious ways of mar­ket­ing and pro­mo­tions. The youngest re­gional air­line from Hyderabad – Trujet is try­ing some­thing new by of­fer­ing amaz­ing dis­counts to stu­dents, se­nior cit­i­zens, mem­bers of South In­dian Movie As­so­ci­a­tion, Movie Artists As­so­ci­a­tion, mem­bers of the me­dia and Armed Forces per­son­nel. As re­gards at­tract­ing the film fra­ter­nity, it

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