Will RACE 3 Affect Salman’s Success In B-Town?
You may love him, you may hate him but you definitely cannot ignore him. He’s been a part of Bollywood for the last 27 years and one will have to agree that this actor has rocked everything that he’s done. From making the “100 crore club” a trend, to wooing gals in his shirtless avatar to dancing away to glory in his own trademark steps and enthralling the audience almost every Eid, SALMAN KHAN has proved to be the ‘Entertainer of all seasons’. And while the rumour mills keep incessantly churning about bhaijaan’s impending shaadi, his videsi “girlfriends” and his court cases, he’s been at his job mesmerizing the Indian junta like no other. However, there is a twist in the kahani. Though bhaijaan’s recent film Race3 has very comfortably made it to the 100 crore club in a span of just three days, the figures unfortunately, seem to be dismal for a Salman Khan film. So will Race3’ s performance affect Salman Khan’s golden rule at the Box office? Let’s delve under the surface to find out more.
Race 3 exploded the audience’ expectations and ended up with a whimper.”
Actor, writer, singer, painter – is there anything that bhai hasn’t done? Perhaps not! This charming man, who has been a Bollywood insider, could have for sure played the card of being the ladla beta of the legendary screenplay writer Salim Khan sahab. But contrary to that, the good looking 20 something Bandra boy chose to venture into B-town and make a place for himself. Post debuting with Biwi Ho To Aisi in 1988 to presenting his lover boy image in Maine Pyar Kiya the next year, he turned into every girls’ pin-up boy with his amazing andaaz and charisma, which was hatke from the rest. And right from pumping up muscles to learning horse riding and what not, this lanky youngster turned into a dashing, young actor, for whom many enchantress would queue up every now and then! While all this was happening in the background, the actor went on to give the audience a string of fab films like Andaz Apna Apna, Khamoshi: The Musical, Karan Arjun, Hum Aapke Hain Koun, Judwaa and many more. Who doesn’t remember Salman’s portrayal of the lovelorn Radhe in Tere Naam. But post this film, he did have a tough period both on and off screen, but the superstar was back with a bang in 2009 with Wanted. And since then, there was no looking back for him. Dabangg, Ready, Bodyguard, Ek Tha Tiger, Dabangg 2, Jai Ho, Kick, Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Tubelight, Ek Tha Tiger and now Race 3… gave Salman Khan fans a reason to rejoice every Eid and the 100 crore club became an understatement. Race to the Bottom? However, the much anticipated Eid release, Race 3 wasn’t exactly what the Salman fans were expecting. Being a fab franchise, Race films have had a huge fan following and with Salman joining in, fireworks onscreen were expected. The film however exploded the audience’ expectations and ended up with a whimper. Perhaps a section of bhai fans were dancing to Selfish and Heeriye in the theatres, but the others (which was definitely a large number) were giving all sorts of duhais to not watch the film. Critics too savagely tore apart the film by apparently saying that the film was a ‘scattershot snoozefest’ and that the movie has been ‘nothing but a recycled bin of too many car chases, explosions, buffed up characters strutting in slo-mo, and wilted lines’… The twitteratis also went berserk and outpoured their ‘honest’ reviews on the social media platforms. Tweets like ‘The move is called #RACE3 because most film critics have given it a rating of 3 out of …100’ and ‘#Race3 is a suspense thriller where audience spends 3 hours on the edge of the seat desperately trying to guess what the story is’ were up and many hilarious memes have been made on the same. Film Information magazine in an article also cited, “The Box office performance of Race 3 has left the trade bitter as it failed to live up to the expectations from a film of such a big canvas. Race 3 may have ensured huge profits for producers but it has left its distributors gasping for breath, thereby making a dent in the franchise value of
the brand Race. It netted Rs 28.50 crore on the first day, which was a good total, (but not a great one), considering that it was the last day of Ramzan. Collections on Saturday jumped to Rs 37 crore – again a wonderful figure but definitely not outstanding, given that Eid fell on that day. The Sunday figure was Rs 37.50 crore, and that took the weekend total to Rs 103 crore. The film held on for a week in single-screen cinemas on the weekdays but faced a perceptible fall in multiplexes. Collections on the weekdays were: Monday- Rs 15 crore, Tuesday-10 crore, Wednesday- Rs 7.50 crore, Thursday- 6 crore. In this way, it added Rs 38.50 crore to its kitty in the weekdays, taking the first week’s total to Rs 141.50 crore. The film is expected to net Rs 175 crore or thereabouts.” But what makes the situation further odd is ads pu up by the makers on the Box office collections
Even though the reviews from Sallu miyaan’s fans have been mixed but it has not really affected Salman Khan’s humongous popularity. ”
of the film. They appear to be more of a farce perhaps more to save face. Distributing Losses? In Race 3, Salman Khan has also debuted as a distributor. According to a trade insider, “Business wise, it’s a logical step by his company because Salman has produced a number of biggies till date including Bajrangi Bhaijaan. Now, with the latest step of turning distributor, he will have a say and hold over the wide reach of films.” The movie has been distributed by SKF and the actor’s father Salim Khan has looked into the distribution aspect of the film personally. But has it benefitted him as a distributor? Maybe or maybe not because distributors are always the first to suffer losses when the film doesn’t do well. Not over as yet However, die-hard Salman Khan fans need not worry as yet, because bhaijaan is immensely loved by the public. And even though the reviews from Sallu miyaan’s fans have been mixed but looking at the bigger picture, it has not really affected Salman Khan’s humongous popularity. But the question post this debacle is whether the litmus test lies in that. And will this Tiger will be able to roar loudly with his other movies. But knowing the uber talented man that he is, we are sure that the Bharat actor will have some tricks up his sleeves and will reveal them soon. Till then, let us all applaud and enjoy Salman Khan and his dhamakedaar popularity.