Bold Met­rics launches AI- pow­ered so­lu­tions to ad­dress fit is­sues

Stitch World - - TECH TRACK -

US- based Bold Met­rics, a provider of ma­chine learn­ing tech­nol­ogy to pre­dict hu­man body mea­sure­ments, has in­tro­duced a new prod­uct – Ap­parel In­sights ( BMI AI) in the fash­ion mar­ket.

Ap­parel In­sights, which comes with the com­pany’s patented AI tech­nol­ogy, is able to ad­dress the siz­ing and fit is­sues in gar­ments with a data- driven ap­proach.

“With our new tech­nol­ogy and Ap­parel In­sights, brands can now col­lect com­plete body mea­sure­ment data of their con­sumers and can utilise the data fur­ther to take de­ci­sions on siz­ing and fit,” said Daina Burnes,

Co- Founder and CEO of Bold Met­rics.

The com­pany de­cided to take ad­van­tage of the op­por­tu­nity avail­able for of­fer­ing ac­tual data of the wearer rather than the con­ven­tional Fit Model used wherein the ap­parel brands rely on the mea­sure­ments of a fit model, usu­ally of size 6, and use those mea­sure­ments as a bench­mark which may not go down well with other body types and be­comes the rea­son for ‘re­turns’ in on­line re­tail busi­ness which are 30 per cent on an av­er­age. The per­cent­age rises up to 50 per cent for gar­ment prod­ucts like denim.

Markedly, the brands go for ‘siz­ing up and down’, known as grad­ing of mea­sure­ments, to make gar­ments of larger sizes. The Fit Model ap­proach fails here as the body shapes do not vary uni­formly in larger sizes, thus cre­at­ing fit is­sues among cus­tomers.

The dis­par­ity be­tween the ac­tual cus­tomer data and fit model data has led to the trend of cus­tomi­sa­tion in the fash­ion in­dus­try. More­over, as shop­ping is just a click away, the is­sue of wrong siz­ing has in­creased over the time which varies from brand to brand and gar­ment to gar­ment.

“The re­al­ity is that we’re still liv­ing in a world where clothes are made us­ing a process that was de­vel­oped over 100 years ago,” un­der­lined Mor­gan Lin­ton, CoFounder and COO of Bold Met­rics.

The thrust on ap­parel siz­ing has in­creased as cus­tomers want their gar­ments to be just per­fect. The lat­est gar­ment in­no­va­tion by Bold Met­rics will al­low brands to take an AI- driven ap­proach towards prod­uct ‘fit’ woes.

So how it works? It is be­ing said that the tool ( BMI AI)- cre­ated data can be en­riched with the prod­uct in­for­ma­tion to pro­vide in­sights that can make an im­pact from cus­tomer ex­pe­ri­ence up­stream to gar­ment spec­i­fi­ca­tions, thus pro­vid­ing a deep un­der­stand­ing on how gar­ment pat­terns match the wearer’s di­men­sions, giv­ing gran­u­lar fit data.

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