In­dia: Tex­tile com­pany Bom­bay Dye­ing to re-en­ter ap­parel busi­ness sens­ing growth

Stitch World - - NEWS TRACK -

The ris­ing de­mand for ready­made cloth­ing in the In­dian men’s ap­parel mar­ket has pro­pelled Bom­bay Dye­ing, the lead­ing home tex­tiles’ man­u­fac­tur­ing com­pany of the coun­try, to make a come­back to the seg­ment.

Pre­vi­ously, Wa­dia Group’s tex­tile com­pany had its own ap­parel brand named ‘ Vi­valdi’ which they had sold to Pro­line In­dia, in a bid to fo­cus more on the home fur­nish­ings’ busi­ness.

Aloke Ban­er­jee, CEO – Re­tail at Bom­bay Dye­ing said that there is a huge de­mand in South In­dia for ready­made ap­par­els and they will test it there ini­tially and later on ex­pand to other parts of the coun­try. It is also be­ing re­ported that the com­pany will place prod­ucts un­der the price bracket of Rs. 1,000.

At present, Aditya Birla’s Madura Fash­ion & Lifestyle is lead­ing the coun­try’s menswear mar­ket with Allen Solly, Louis Phillippe and other brands; Ray­mond is also in the race with Park Av­enue, Color Plus and Prax; while Arvind Lim­ited runs brands like Ar­row and it re­cently launched ‘Arvind – Ready to Wear’ la­bel.

It will be in­ter­est­ing to see how Bom­bay Dye­ing makes it­self get counted in the com­pet­i­tive In­dian ap­parel busi­ness where var­i­ous in­ter­na­tional brands are also launch­ing their lines.

Mean­while, in another de­vel­op­ment, Ban­er­jee re­vealed that the com­pany is look­ing for­ward to in­tro­duc­ing bed­sheets on which con­sumers can print dig­i­tally, it will work like a dig­i­tal home printer. The com­pany will take 30 days to print the cus­tomers’ de­sired graph­ics and will charge them Rs. 1,999. ( You can up­load the pic­ture on Bom­bay Dye­ing’s web­site or send it to their re­tail store as well).

Bom­bay Dye­ing is also plan­ning to en­ter the Cen­tral Asian mar­ket in the near fu­ture. Fur­ther, it is mulling 100 new re­tail stores in the cur­rent year, pri­mar­ily in Tier-II and Tier-III cities. Cur­rently, the com­pany has own­er­ship of 27 stores, 200 fran­chise stores and 3,000 multi-brand chan­nels.

Markedly, the tex­tile com­pany wit­nessed a growth rate of around 30-35 per cent in re­tail and tex­tile in­dus­try, said Ban­er­jee. With the (re) foray into menswear and the launch of new home prod­ucts, Bom­bay Dye­ing ex­pects fur­ther surge in its busi­ness.

Bom­bay Dye­ing is plan­ning to en­ter the cen­tral Asian mar­ket with 100 new re­tail stores

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