In­dia: Baba Tex­tile Ma­chin­ery dis­plays se­quin em­broi­dery ma­chine amidst slow ap­parel ex­port mar­ket

Stitch World - - NEWS TRACK -

Em­broi­dery has al­ways been a forte for In­dia. The in­creas­ing de­mand of em­broi­dery de­sign has given rise to many new tech­nolo­gies and in­no­va­tion in the field of com­put­erised em­broi­dery ma­chine. One such lead­ing provider of the com­put­erised em­broi­dery ma­chine is Baba Tex­tile Ma­chin­ery.

With a huge port­fo­lio of tech­nolo­gies such as com­put­erised em­broi­dery ma­chine, rapier looms, laser cut­ting ma­chines, and more, the com­pany has brought many new in­no­va­tions in the field of em­broi­dery and one such new de­vel­op­ment was wit­nessed at Gar­tex 2018, New Delhi.

The com­pany show­cased its lat­est four se­quin em­broi­dery ma­chine that can be used for gar­ments like ladies suits, home fur­nish­ing, pil­low cover etc. The nov­elty of the ma­chine is that us­ing the ma­chine, em­broi­dery can be done in four dif­fer­ent colours. It has a max­i­mum run­ning speed of 1200 RPM. The first nee­dle of ev­ery head can work on sin­gle se­quin from sizes 2mm-22mm and the last nee­dle of ev­ery head can work on four se­quins of sizes vary­ing from 2mm to 9mm.

The com­pany has al­ready got a huge au­di­ence from cities like Delhi, Mumbai, Kolkata, Varanasi, Hy­der­abad, Andhra Pradesh, Dubai, Nag­pur, Lucknow, etc. Con­sid­er­ing

The com­pany in­stalled nearly 800 ma­chines last year and is strug­gling to reach its present year tar­get. It holds Ja­panese good stitch qual­ity and ex­cel­lent ser­vice to be the rea­sons for gain­ing its cus­tomers’ trust on the brand. Af­ter­sales sup­port, which is the most im­por­tant pil­lar for re­tain­ing a cus­tomer has been well im­ple­mented by Baba.

the cur­rent mar­ket sce­nario of down­fall in ap­parel ex­port, the com­pany is work­ing on method­olo­gies to pro­vide cus­tomers with new al­ter­na­tives like beads, rhine­stones, pearls fix­ing, laser cut­ting, etc.

Mu­rari Lal Para­sur­am­puria, Founder, Baba Tex­tile Ma­chin­ery fur­ther claimed, “The mar­ket is slow from the past six months. Not only the do­mes­tic but also the ex­port mar­ket is slow”.

The com­pany in­stalled nearly 800 ma­chines last year and is strug­gling to reach its present year tar­get. It holds Ja­panese good stitch qual­ity and ex­cel­lent ser­vice to be the rea­son for gain­ing its cus­tomers’ trust on the brand. Af­ter-sales sup­port, which is the most im­por­tant pil­lar for re­tain­ing a cus­tomer, has been well im­ple­mented by Baba. “We have a tech­ni­cal team of nearly 100 peo­ple ded­i­cated to af­ter-sales ser­vice of our cus­tomers with two of­fices in Delhi and one each in Varanasi, Kolkata and Jaipur,” said Mu­rari.

The change in fash­ion, with pref­er­ences in weav­ing and knit­ted de­signs than the em­broi­dery de­signs, now has be­come one of the ma­jor con­cerns for the em­broi­dery ma­chine man­u­fac­tur­ers. As Mu­rari com­mented,

“The em­broi­dery de­signs, that ear­lier con­sisted of 2-3 lakh stitches, are now be­ing re­duced to 50,000-100,000 stitches.”

Baba, ear­lier dealt only in multi-head em­broi­dery ma­chines, but now con­sid­er­ing the present sce­nario, the com­pany will be fo­cus­ing on sales of sin­gle and dou­ble-headed em­broi­dery ma­chines also.

Mu­rari Lal Para­sur­am­puria, Founder, Baba Tex­tile Ma­chin­ery (In­dia) Pvt. Ltd.

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