India: Baba Textile Machinery displays sequin embroidery machine amidst slow apparel export market
Embroidery has always been a forte for India. The increasing demand of embroidery design has given rise to many new technologies and innovation in the field of computerised embroidery machine. One such leading provider of the computerised embroidery machine is Baba Textile Machinery.
With a huge portfolio of technologies such as computerised embroidery machine, rapier looms, laser cutting machines, and more, the company has brought many new innovations in the field of embroidery and one such new development was witnessed at Gartex 2018, New Delhi.
The company showcased its latest four sequin embroidery machine that can be used for garments like ladies suits, home furnishing, pillow cover etc. The novelty of the machine is that using the machine, embroidery can be done in four different colours. It has a maximum running speed of 1200 RPM. The first needle of every head can work on single sequin from sizes 2mm-22mm and the last needle of every head can work on four sequins of sizes varying from 2mm to 9mm.
The company has already got a huge audience from cities like Delhi, Mumbai, Kolkata, Varanasi, Hyderabad, Andhra Pradesh, Dubai, Nagpur, Lucknow, etc. Considering
The company installed nearly 800 machines last year and is struggling to reach its present year target. It holds Japanese good stitch quality and excellent service to be the reasons for gaining its customers’ trust on the brand. Aftersales support, which is the most important pillar for retaining a customer has been well implemented by Baba.
the current market scenario of downfall in apparel export, the company is working on methodologies to provide customers with new alternatives like beads, rhinestones, pearls fixing, laser cutting, etc.
Murari Lal Parasurampuria, Founder, Baba Textile Machinery further claimed, “The market is slow from the past six months. Not only the domestic but also the export market is slow”.
The company installed nearly 800 machines last year and is struggling to reach its present year target. It holds Japanese good stitch quality and excellent service to be the reason for gaining its customers’ trust on the brand. After-sales support, which is the most important pillar for retaining a customer, has been well implemented by Baba. “We have a technical team of nearly 100 people dedicated to after-sales service of our customers with two offices in Delhi and one each in Varanasi, Kolkata and Jaipur,” said Murari.
The change in fashion, with preferences in weaving and knitted designs than the embroidery designs, now has become one of the major concerns for the embroidery machine manufacturers. As Murari commented,
“The embroidery designs, that earlier consisted of 2-3 lakh stitches, are now being reduced to 50,000-100,000 stitches.”
Baba, earlier dealt only in multi-head embroidery machines, but now considering the present scenario, the company will be focusing on sales of single and double-headed embroidery machines also.
Murari Lal Parasurampuria, Founder, Baba Textile Machinery (India) Pvt. Ltd.