In­dia: 6th edi­tion of TANTU dis­cusses tech­ni­cal, busi­ness as­pects in shirt mak­ing

Stitch World - - TECH TRACK -

The 6th edi­tion of TANTU sem­i­nar was suc­cess­fully held in Delhi re­cently. The sem­i­nar re­volved around the is­sue of tech­ni­cal chal­lenges faced dur­ing shirt mak­ing, with its pan­el­lists dis­cussing about rel­e­vant so­lu­tions. The sem­i­nar wit­nessed pres­ence of ap­parel in­dus­try ex­perts from across the world.

Dr. Pra­bir Jana, Pres­i­dent, TANTU and Sem­i­nar Chair­man opened the ses­sion brief­ing about the low pro­duc­tiv­ity of shirt man­u­fac­tur­ers in In­dia in spite of the fact that the qual­ity of In­dian branded men’s shirts was not some­thing that could be termed as ‘bad’. The first panel dis­cus­sion themed: ‘ The Art of Shirt Mak­ing’, marked the pres­ence of Ab­hishek Ti­wary, Tech­ni­cal Con­sul­tant, Hugo Boss, Switzer­land; Sa­jed Seraj, Deputy Manag­ing Di­rec­tor, Elite Gar­ments, Bangladesh; Kushal Singh Ma­hal, Group Man­ager, Tech­ni­cal, Aditya Birla Fash­ion Re­tail Lim­ited, In­dia; Raveen­dra Rad­hakr­ishna, Head In­dus­trial En­gi­neer­ing, PT Un­garan Sari Gar­ments, In­done­sia; and Ja­gadish BE, Head of Op­er­a­tions, Arvind Ex­ports, In­dia.

The dis­cus­sion was mod­er­ated by Dr. Pra­bir Jana and the in­for­ma­tive dis­cus­sion cov­ered the top­ics such as the type of back pleat, sleeve pleat and its po­si­tion, but­ton­hole and col­lar band in the man­u­fac­tur­ing of shirt. All the pan­el­lists agreed that the whole pur­pose of a shirt’s pleat is to give room for body parts move­ment as well as to make a shirt look good aes­thet­i­cally.

Af­ter the first panel dis­cus­sion, renowned tech­nol­ogy sup­pli­ers demon­strated how they as­sist the ap­parel in­dus­try through their in­no­va­tions and cost- ef­fec­tive so­lu­tions. The pre­sen­ta­tions were given by Ka­maljit Singh, Busi­ness De­vel­op­ment Man­ager, Freuden­berg, In­dia; Las­zlo Sz­abo, Manag­ing Di­rec­tor, DataS, Ro­ma­nia; and An­shu­man Dash, Mar­ket­ing Di­rec­tor, SAKHO – Martin Group, In­dia.

The sec­ond panel dis­cus­sion re­volved around the theme: ‘ The Tech­nol­ogy of Shirt Mak­ing’, which car­ried the fus­ing and in­ter­lin­ing as­pect in the process. While talk­ing about in­ter­lin­ing in the shirt front placket, it was ob­served that in the front placket of shirt, there should be no in­ter­lin­ing. Even if there is one, it re­quires more fab­ric con­sump­tion and the placket width should be around 2.5 to 3 cm in a nor­mal shirt and 4 or 4.2 cm in shirts with 40 plus sizes.

The pan­el­lists in the sec­ond dis­cus­sion were: Efren Pineda, Head of Tech­ni­cal & Qual­ity, La­guna Cloth­ing, In­dia; Didit Han­doyo, Head Qual­ity As­sur­ance, PT Un­garan Sari Gar­ments, In­done­sia; Gu­rucha­ran Kaur, Head of Tech­nol­ogy, Marks & Spencers, In­dia; and Prashanth TS, Head- IE/ Process Im­prove­ment & QMS, Arvind Ex­ports, In­dia.

Fol­lowed by the dis­cus­sion were the pre­sen­ta­tions by Ram Sa­reen, Founder, Tukat­ech, USA; and Sri Ra­maswamy, Re­gional Man­ager, Veit Hong Kong Lim­ited, In­dia. Ram em­pha­sised on the ‘fit’ is­sue in shirts and ex­plained how 3D tech­nol­ogy could rec­tify this prob­lem. On the other hand, Sri demon­strated the key role of fus­ing in shirt.

Last but not the least the sem­i­nar wit­nessed a quite in­ter­ac­tive panel dis­cus­sion on ‘ The Busi­ness of Shirt Mak­ing’ mod­er­ated by Ila Sax­ena, Ed­i­tor, Ap­parel Re­sources. The pan­el­lists in­cluded Pal­lab Ban­er­jee, Pro Bono Strate­gic Ad­vi­sor, Pearl Global, In­dia; Gau­rav Ku­mar, Di­rec­tor Mar­ket­ing, Aquarelle, In­dia; Mridul Das­gupta, Gen­eral Man­ager, Macy’s Mer­chan­dis­ing Group, In­dia; and Roopak Ma­lik, Di­rec­tor, Tex­tile Sourc­ing Lim­ited, In­dia.

Ev­ery pan­el­list agreed on the point that In­dia’s strength lies in high- end shirts and it should keep fo­cus­ing on pro­duc­ing value-added shirts, else the coun­try could lose more mar­ket in the near fu­ture.

Ac­cord­ing to Technopak, shirt mar­ket in In­dia is es­ti­mated at US $ 5,754 mil­lion and men’s shirt shares 94 per cent of the same.

Ila Sax­ena (C), Ed­i­tor, Ap­parel On­line moder­at­ing a ses­sion in sem­i­nar

Team TANTU with Dr. Pra­bir Jana (sec­ond from right)

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