Swe­den: H&M part­ners with Convo for work­force man­age­ment

Stitch World - - NEWS TRACK -

The Swe­den-based fast­fash­ion re­tailer, H&M has col­lab­o­rated with Convo, a com­pany that works to unify the work­force of a firm. The part­ner­ship will aid the brand’s 15,000 em­ploy­ees, as the com­pany looks to im­ple­ment the tech­nique through­out its 500 plus out­lets across the na­tion.

H&M is eye­ing to ed­u­cate and con­nect its work­ers us­ing Convo’s plat­form that of­fers chat apps and task man­age­ment tech­niques. The re­tail so­cial col­lab­o­ra­tion plat­form of­fers a so­cial me­dia feed like an op­tion that al­lows the work­ers to con­nect in real-time.

Re­port­edly, Convo has claimed that it is the first-ever so­lu­tion de­signed spe­cially for the re­tail en­vi­ron­ment, that uni­fies func­tions and gives em­ploy­ees the lib­erty to skip switch­ing be­tween dif­fer­ent apps and of­fers in-depth dis­cus­sions with me­dia shar­ing fa­cil­ity.

Luca Michelan­geli, Mar­ket­ing Man­ager, H&M USA elu­ci­dated in a press re­lease that with a geo­graph­i­cally spread work­force that is 80 per cent mo­bile, it be­comes im­por­tant for the com­pany to in­ter­act at one place and Convo of­fers a sim­ple so­lu­tion for the same. “Its User In­ter­face (UI) and real-time feed are very fa­mil­iar to other com­monly used so­cial plat­forms. When we rolled this out to our em­ploy­ees, they knew how to use it in­stantly,” Luca said.

Notably, the fash­ion la­bel is tak­ing such big steps to­wards en­hanc­ing its tech­nol­ogy of­fer­ings at its out­lets in a bid to re­cover from the lower rev­enue and prof­its recorded by the brand in the re­cent past.

To in­crease the foot­fall in its stores, the brand re­cently in­vested US $ 13 mil­lion to ac­quire Thread, an on­line start-up that spe­cialises in per­son­alised menswear ap­parel, and of­fers rec­om­men­da­tions based on Artificial In­tel­li­gence and cus­tomer be­hav­iour to the shop­pers.

Fur­ther­more, to speed up the oper­a­tions in its sup­ply chain, it has been in­vest­ing to be­come more ad­justable and ef­fi­cient with the use of prox­im­ity sourc­ing and ma­chine-con­trolled ware­houses. The lead­ing fash­ion player has also marked out its or­gan­i­sa­tional ob­jec­tive to bring RFID to 1,800 stores next year.

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