Sweden: H&M partners with Convo for workforce management
The Sweden-based fastfashion retailer, H&M has collaborated with Convo, a company that works to unify the workforce of a firm. The partnership will aid the brand’s 15,000 employees, as the company looks to implement the technique throughout its 500 plus outlets across the nation.
H&M is eyeing to educate and connect its workers using Convo’s platform that offers chat apps and task management techniques. The retail social collaboration platform offers a social media feed like an option that allows the workers to connect in real-time.
Reportedly, Convo has claimed that it is the first-ever solution designed specially for the retail environment, that unifies functions and gives employees the liberty to skip switching between different apps and offers in-depth discussions with media sharing facility.
Luca Michelangeli, Marketing Manager, H&M USA elucidated in a press release that with a geographically spread workforce that is 80 per cent mobile, it becomes important for the company to interact at one place and Convo offers a simple solution for the same. “Its User Interface (UI) and real-time feed are very familiar to other commonly used social platforms. When we rolled this out to our employees, they knew how to use it instantly,” Luca said.
Notably, the fashion label is taking such big steps towards enhancing its technology offerings at its outlets in a bid to recover from the lower revenue and profits recorded by the brand in the recent past.
To increase the footfall in its stores, the brand recently invested US $ 13 million to acquire Thread, an online start-up that specialises in personalised menswear apparel, and offers recommendations based on Artificial Intelligence and customer behaviour to the shoppers.
Furthermore, to speed up the operations in its supply chain, it has been investing to become more adjustable and efficient with the use of proximity sourcing and machine-controlled warehouses. The leading fashion player has also marked out its organisational objective to bring RFID to 1,800 stores next year.