USA: 3DLOOK re­leases ad­vanced 3D model gen­er­a­tion SAIA 3D to deal with fit is­sues

Stitch World - - TECH TRACK -

3DLook, the pioneer of mo­bile scan­ning tech­nol­ogy, has an­nounced the re­lease of up­graded 3D body model gen­er­a­tion, SAIA 3D V2.0. The new de­vel­op­ment will help the on­line brands and re­tail­ers to pro­vide a seam­less shop­ping ex­pe­ri­ence to their cus­tomers by pro­vid­ing them the per­fect size prod­ucts. This will also help them with the re­duced re­turn rate.

This de­vel­op­ment is a step to­wards the mis­sion to amass the largest dataset of hu­man body mod­els and mea­sure­ments in the world.

The rev­o­lu­tion­ary up­date in SAIA 3D, gen­er­ates 3D body mod­els from two-front and side-fac­ing photo of the con­sumers, taken by any smart­phone de­vice. The ver­sion 2.0 gives more ac­cu­rate and re­al­is­tic 3D mod­els which can also be tex­tured; this new ap­proach also re­duces the com­pu­ta­tion time of the 3D model gen­er­a­tion.

The new plat­form in­cor­po­rates a flex­i­ble API, mo­bile SDK and per­sonal ac­counts for each client en­abling them to cre­ate 3D mod­els for their cus­tomers. The data of these mod­els are then an­a­lysed which ac­cu­rately cap­tures siz­ing trends, mar­ket seg­ments and an­a­lyt­ics about their ac­tual cus­tomers.

More­over, the com­pany has made its avatars ready for an­i­ma­tion, a process known as rig­ging, tar­geted for re­tail­ers and brands of ath­leisure, ath­let­ics and vir­tual dress­ing. For this, the com­pany has part­nered with CLO, a lead­ing provider of soft­ware so­lu­tions for vir­tual gar­ment ren­der­ing, and has also built a vir­tual try- on so­lu­tion so that the con­sumers can vi­su­alise how a prod­uct looks on them in 3D or Aug­mented re­al­ity (AR) be­fore pur­chase.

“Un­der­stand­ing a con­sumer’s unique body data is the first step to un­der­stand what the con­sumer might ac­tu­ally want to buy. The on­line shop­ping ex­pe­ri­ence is go­ing to look very dif­fer­ent in the next few years. Com­pa­nies like Ama­zon are al­ready work­ing on their own so­lu­tions while other on­line re­tail­ers will have to look for op­por­tu­ni­ties to com­pete against the cor­po­ra­tion. I’m glad that we are part of this ex­cit­ing rev­o­lu­tion that can help e- com­merce ap­parel busi­nesses of any size to grow,” said Vadim Ro­gov­skiy, Founder and CEO, 3DLOOK.

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