Nether­lands: Here’s why and how Smart Fash­ion is the buzz­word to­day

Stitch World - - TECH TRACK -

‘Smart Fash­ion’ is a buzz­word these days. The sig­nif­i­cance of the same was dis­cussed dur­ing the 34th World Fash­ion Con­ven­tion, re­cently held at Maas­tricht, Nether­lands. The event re­volved around the theme ‘Build­ing a Smart Fu­ture for Fash­ion’.

Au­to­ma­tion, un­doubt­edly, can help the fash­ion in­dus­try to be­come more ef­fi­cient and sus­tain­able. Sanem Dik­men, Man­ag­ing Part­ner at a T-shirt man­u­fac­tur­ing fac­tory based in Turkey, stressed on this fact as she opined that buy­ers didn’t want to wait for longer pe­riod of time and that’s where Smart Fash­ion comes to play its role.

Fur­ther, ever since au­to­ma­tion has en­larged its foot­prints, the need for go­ing to an­other coun­try for set­ting up a fac­tory is not re­quired. Pre­dict­ing the same, Stan­ley Szeto, Head of ap­parel man­u­fac­tur­ing firm Lever Style Inc. shared, “Fac­to­ries are surely go­ing to re­sem­ble ware­houses in the fu­ture, with very few peo­ple work­ing in them. We’ve seen an au­to­ma­tion evo­lu­tion, not a rev­o­lu­tion which is ironic con­sid­er­ing ap­parel fac­to­ries were among the first to be mech­a­nised.”

How­ever, the fact that au­to­ma­tion will lead to un­em­ploy­ment is one of the rea­sons that the peo­ple are re­sis­tant to adopt full au­to­ma­tion. “Any po­si­tion re­placed by a ma­chine is cre­at­ing an­other po­si­tion. We need other tech­ni­cal peo­ple, to do the pro­gram­ming. It’s a dif­fer­ent propo­si­tion, and we can train our em­ploy­ees,” sug­gested Sanem.

As far as re­tail­ers are con­cerned, the pan­el­lists at the con­ven­tion stressed on the use of data and how this can help them in be­ing more cus­tomer- cen­tric. One of the out­comes for the re­tail­ers was that they should use data to un­der­stand the need of their cus­tomers and of­fer them ex­cit­ing per­son­alised ex­pe­ri­ences. “Data is the new oil and AI is the oil drill,” said Jorij Abra­ham, e- com­merce Strate­gist at E- com­merce Foun­da­tion.

More­over, the re­tail­ers need to get ready for the GenNext- con­sumers. It seems they are al­ready aware of the tech­nol­ogy, the ma­jor be­ing the self-ser­vice check­out. It is fur­ther es­ti­mated that by 2050, about 50 per cent of all searches will be voice-based.

It’s worth not­ing here that the event was col­lab­o­ra­tively or­gan­ised by In­ter­na­tional Ap­parel Fed­er­a­tion ( IAF) and Dutch busi­ness net­work Modint.

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