Netherlands: Here’s why and how Smart Fashion is the buzzword today
‘Smart Fashion’ is a buzzword these days. The significance of the same was discussed during the 34th World Fashion Convention, recently held at Maastricht, Netherlands. The event revolved around the theme ‘Building a Smart Future for Fashion’.
Automation, undoubtedly, can help the fashion industry to become more efficient and sustainable. Sanem Dikmen, Managing Partner at a T-shirt manufacturing factory based in Turkey, stressed on this fact as she opined that buyers didn’t want to wait for longer period of time and that’s where Smart Fashion comes to play its role.
Further, ever since automation has enlarged its footprints, the need for going to another country for setting up a factory is not required. Predicting the same, Stanley Szeto, Head of apparel manufacturing firm Lever Style Inc. shared, “Factories are surely going to resemble warehouses in the future, with very few people working in them. We’ve seen an automation evolution, not a revolution which is ironic considering apparel factories were among the first to be mechanised.”
However, the fact that automation will lead to unemployment is one of the reasons that the people are resistant to adopt full automation. “Any position replaced by a machine is creating another position. We need other technical people, to do the programming. It’s a different proposition, and we can train our employees,” suggested Sanem.
As far as retailers are concerned, the panellists at the convention stressed on the use of data and how this can help them in being more customer- centric. One of the outcomes for the retailers was that they should use data to understand the need of their customers and offer them exciting personalised experiences. “Data is the new oil and AI is the oil drill,” said Jorij Abraham, e- commerce Strategist at E- commerce Foundation.
Moreover, the retailers need to get ready for the GenNext- consumers. It seems they are already aware of the technology, the major being the self-service checkout. It is further estimated that by 2050, about 50 per cent of all searches will be voice-based.
It’s worth noting here that the event was collaboratively organised by International Apparel Federation ( IAF) and Dutch business network Modint.