What Ravi Says?
1. If we treat our readers as fans, a day will come when ‘fans’ will desert you. Appreciative readers will stay with you forever. 2. I use social media quite a bit to promote my book. These days, when books are promoted on a shoe string budget and when every rupee counts, social media allows you to target your campaigns effectively towards specific segments. 3. Both eBooks and conventional books have their space. I used to be one of those who romanticised the idea of a paperback. But of late, my thought process is changing. 4. I am deeply influenced by John Grisham and Jeffrey Archer.