STYLE

Re­mem­ber the days when your beauty rou­tine was as sim­ple as 1,2,3? We’ve come a long way since then, par­tic­u­larly when tech­nol­ogy has be­come an in­dis­pens­able part of ev­ery­day life.

T3 India - - Contents - WORDS CHARLENE FLANA­GAN

Set­ting up your hair made easy with tech. You will never have a bad hair day!

We live in a world that, let’s be hon­est, pays an aw­ful lot of at­ten­tion to ap­pear­ances. In an age where smart­phones do the me­nial tasks of pay­ing bills, buy­ing gro­ceries or even re­mind­ing us to drink wa­ter, it’s no sur­prise that the beauty in­dus­try has taken prece­dence, and we can­not imag­ine a blow dry-free ex­is­tence. To­day, it’s pretty much a widely-ac­cepted fact that we rely heav­ily on tech­nol­ogy to achieve al­most ev­ery­thing. Does it re­ally sur­prise you that those “ef­fort­less” In­sta­gram­wor­thy pho­to­graphs ac­tu­ally take a whole lot of work to achieve? But the ques­tion is, how much are we re­ally will­ing to in­vest in the grand scheme of things?

IT’S A BLOWOUT!

There’s no doubt that the world of beauty has seen great tech­no­log­i­cal ad­vance­ments. From laser hair re­moval to blow-dry bars that are all the rage, the beauty in­dus­try has most cer­tainly taken over tech­nol­ogy. For­tu­nately, styling tools – blow dry­ers, curling irons, flat irons, etc. – have come a long way from what we’ve been used to. The sim­ple high and low heat modes have been re­placed with every func­tional de­tail, not only keep­ing the over­all use of the prod­uct in mind but safety and heat dam­age, too. Let’s not for­get the de­sign! Af­ter all, it is all about ap­pear­ances. But, it all boils down to the next best thing. And when it comes to tech, you can ex­pect a few in­no­va­tions and up­grades every few months.

But if you think that the in­dus­try only caters to the ever-chang­ing tastes of women, think again. There are styling tools that come with the same mo­tors used in your cut-and-dry male midlife

cri­sis con­vert­ible. Yes, the Fer­rari dryer does ex­ist! But un­like the con­ven­tional tools that can rou­tinely dam­age the hair, styling giz­mos to­day lay em­pha­sis on in­tel­li­gent prod­ucts that pay at­ten­tion to your tresses but more im­por­tantly, styling time, ease of use and con­ve­nience – ideal for your daily beauty rou­tine. Take the Dyson Su­per­sonic hairdryer, for in­stance. UK’s lead­ing tech­nol­ogy com­pany in­tro­duced this revo­lu­tion­ary styling tool as a means to not only pro­tect your hair from ex­treme heat dam­age, but also as a rather stylishly-com­pact prod­uct that is easy to han­dle. The hair dryer uses a fast and fo­cused air­flow, which en­sures quick dry­ing. It is en­gi­neered for bal­ance in the hand, is quiet, and in­tel­li­gently con­trols the tem­per­a­ture to help pro­tect your hair. Pow­ered by the patented Dyson digital mo­tor V9, this dryer fea­tures pos­si­bly one of the small­est, light­est, and most ad­vanced digital mo­tors in the mar­ket to­day. And un­like many con­ven­tional hair dry­ers that po­si­tion the mo­tor in the head of the ma­chine, Dyson’s is small enough to be po­si­tioned in the han­dle. But if that’s not enough to make you want to go out and buy it, it does help to know that with the Su­per­sonic, even the most frizzy and un­ruly hair can be spun into silk, no mat­ter which styling prod­uct you use.

STRAIGHT SHOOT­ERS

There’s cer­tainly no dearth of flat irons or straight­en­ers avail­able in the mar­ket. Be­sides, a straight­en­ing tool is a rel­a­tive bar­gain when you fac­tor in the fre­quency of use. But, bar­gain or not, this doesn’t nec­es­sar­ily mean that the tech­nol­ogy in­volved isn’t im­pres­sive. Now the ques­tion re­mains, which one should you buy?

Straight­en­ers to­day make use of ceramic plates to con­di­tion the hair strands and re­duce the dam­age older mod­els would have oth­er­wise caused. More­over, straight­en­ers to­day al­low for more con­trol, fur­ther re­duc­ing the dam­age you’d cause by way of pulling out strands. The in­tu­itive tech­nol­ogy in straight­en­ing irons to­day, have def­i­nitely taken things up a notch. There are some that au­to­mat­i­cally re­duce the heat if left un­touched af­ter a few min­utes, while still some shut off com­pletely af­ter a pre­set amount of time, say 30 or 45 min­utes of pro­longed use. But, straight­en­ing tools don’t only come in the form of tongs or irons. Hair brushes, too, ren­der that straight ef­fect, and they’re as sim­ple as a rou­tine comb through. The Dafni is one such straight­en­ing tool, and in all hon­esty, a pop­u­lar go-to choice amongst the lazy lot. The su­per­con­ve­nient straight­en­ing brush by Tress­mart rev­o­lu­tionised the phe­nom­ena of dress and dash. Think about it: it takes min­utes in­stead of hours; it al­lows a much larger vol­ume of hair to be straight­ened at one go, as com­pared to a reg­u­lar hair straight­ener; the brush-shaped de­sign makes it much more in­tu­itive and user friendly than con­ven­tional tongs; it main­tains a con­stant hair-safe tem­per­a­ture that also en­sures that hair is straight­ened but not flat­tened, leav­ing your hair look­ing straighter, but fuller too!

USER EX­PE­RI­ENCE

Right off the bat, my skill level in the hair styling de­part­ment is medium at best. That’s enough to say that I want things easy. Be­sides, who re­ally has the time to do their hair, es­pe­cially when they’re run­ning to beat that peak-hour traf­fic? More­over, styling my own hair, par­tic­u­larly blow dry­ing it, is some­thing I sel­dom at­tempt be­cause it’s al­ways been a lengthy and min­i­mally-re­ward­ing process. The 30-odd minute style time, that leaves me with ex­tremely tired arms, is all in vain the mo­ment I step out in the hu­mid­ity. But, I was pleas­antly sur­prised by the Dyson Su­per­sonic. What would usu­ally take me at least half an hour, took me 15 min­utes. But the best part? The ef­fect lasted an en­tire day and I loved the way my hair felt af­ter the blowout. While I do pre­fer the straight look, I did ex­per­i­ment with the dif­fer­ent dryer heads for beach waves, blast dries and just the ef­fort­less nat­u­ral waves or ‘out-of-bed look’. If I did have to opt for a hairdryer, I wouldn’t look fur­ther than the Su­per­sonic.

How­ever, while the styling tools were ob­vi­ously dif­fer­ent, I tend to seek the same fi­nal re­sult – straight hair. And what took Dyson 15 min­utes, took Dafni five. Need­less to say, with Dafni, my beauty rou­tine was lit­er­ally as easy as 1,2,3!

The Dyson Su­per­sonic’s price tag

(`25,700) is high – it’s def­i­nitely worth the in­vest­ment when it leaves your hair look­ing and feel­ing good. Dafni, is per­haps on the slightly more af­ford­able side at

`15,999, though it’s still not as com­pet­i­tively priced as com­pared to other straight­en­ing brushes cur­rently in the mar­ket. And while there’s no di­rect com­par­i­son be­tween the two styling tools, my go-to choice for a styling tool would be Dafni for its sheer ease of use.

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