VIRTUAL REALITY (VR)
LaLiga is also working with Mediapro to offer a virtual reality (VR) experience. Although a concept, we could get a brief demo using Samsung’s Gear VR. Virtual reality brings one closer to the actual game but depending on the viewer comfort with VR, it can be a hit or miss. However, we liked what LaLiga was trying to do as it lets the association earn additional revenue with pay-per-view VR matches, merchandise and a close view of the live game as if the viewer was literally on the pitch.