Regional Director - Components Business, Asus India and South Asia
Q) Having been in the market for many years, what is the one thing you’ve noticed that has changed over time when it comes to gaming? Gaming has become the blue-eyed boy of the Industry now and this is good for the entire fraternity, be it the gamers, brands, cafés or the media. It’s aiding the entire community and the eco-system. A lot of brands are sponsoring teams to be more self-sufficient but bringing accountability and exposure at the same time to the Gamers.
Q) Which one ROG-branded product you feel has an edge over its competitors.
ROG as a brand has created a niche for itself. So picking a single product from our portfolio, in this case, wouldn’t be unfair, because each product is built keeping a wide range of needs and requirements of the gamer community. It’s crucial as a brand what we build and deliver is accepted and beneficial for the end user.
Q) How often do you game and what are you playing these days?
Not very often but whenever I am, it’s either Call of Duty or Fortnite or PUBG on my PC at home Q) What’s your pick - PUBG or Fortnite? I will pick the Fortnite at the moment.
Q) In a price-centric market like India, how do you justify the features of a premium product? From my perspective, people have the opinion that only India is price-centric – however, I beg to differ. Globally everyone is price-centric. The only difference is, we fail to fully understand the features and the benefits of the product and end up only scratching the surface before making the choice of purchasing a PC. In that quest, customers are ready to overlook and accept what is offered if the price is lower. We have witnessed many a case where customers come back faltering on their purchasing decisions. Many commercial gaming cafes have realised this and have upgraded to Asus ROG products and experienced a notable difference in customer experience and feedback.
Q) What’s your take on VR? Is Asus working on something?
I think the world is moving rapidly in the AI space at the moment. VR will have its select space. All our motherboards and graphics cards are manufactured keeping VR in mind.