VI­NAY SHETTY

Re­gional Di­rec­tor - Com­po­nents Busi­ness, Asus In­dia and South Asia

T3 India - - Gaming Gadgets -

Q) Hav­ing been in the mar­ket for many years, what is the one thing you’ve no­ticed that has changed over time when it comes to gam­ing? Gam­ing has be­come the blue-eyed boy of the In­dus­try now and this is good for the en­tire fra­ter­nity, be it the gamers, brands, cafés or the me­dia. It’s aid­ing the en­tire com­mu­nity and the eco-sys­tem. A lot of brands are spon­sor­ing teams to be more self-suf­fi­cient but bring­ing ac­count­abil­ity and ex­po­sure at the same time to the Gamers.

Q) Which one ROG-branded prod­uct you feel has an edge over its com­peti­tors.

ROG as a brand has cre­ated a niche for it­self. So pick­ing a sin­gle prod­uct from our port­fo­lio, in this case, wouldn’t be un­fair, be­cause each prod­uct is built keep­ing a wide range of needs and re­quire­ments of the gamer com­mu­nity. It’s cru­cial as a brand what we build and de­liver is ac­cepted and ben­e­fi­cial for the end user.

Q) How often do you game and what are you play­ing these days?

Not very often but when­ever I am, it’s ei­ther Call of Duty or Fort­nite or PUBG on my PC at home Q) What’s your pick - PUBG or Fort­nite? I will pick the Fort­nite at the mo­ment.

Q) In a price-cen­tric mar­ket like In­dia, how do you jus­tify the fea­tures of a pre­mium prod­uct? From my per­spec­tive, peo­ple have the opin­ion that only In­dia is price-cen­tric – how­ever, I beg to dif­fer. Glob­ally ev­ery­one is price-cen­tric. The only dif­fer­ence is, we fail to fully un­der­stand the fea­tures and the ben­e­fits of the prod­uct and end up only scratch­ing the sur­face be­fore mak­ing the choice of pur­chas­ing a PC. In that quest, cus­tomers are ready to over­look and ac­cept what is of­fered if the price is lower. We have wit­nessed many a case where cus­tomers come back fal­ter­ing on their pur­chas­ing de­ci­sions. Many com­mer­cial gam­ing cafes have re­alised this and have up­graded to Asus ROG prod­ucts and ex­pe­ri­enced a no­table dif­fer­ence in cus­tomer ex­pe­ri­ence and feed­back.

Q) What’s your take on VR? Is Asus work­ing on some­thing?

I think the world is mov­ing rapidly in the AI space at the mo­ment. VR will have its se­lect space. All our moth­er­boards and graph­ics cards are man­u­fac­tured keep­ing VR in mind.

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