IN­NO­VA­TOR

Tehelka - - INVESTIGATION -

KG SINGH AND Sidhartha Bhi­ma­nia set up EnNatura.

By out­sourc­ing the man­u­fac­tur­ing to small com­pa­nies, they got by with­out mak­ing ma­jor cap­i­tal

in­vest­ments. But get­ting com­pa­nies to use the ink was an­other mat­ter. They paid

com­pa­nies to use the prod­uct. The gam­ble paid off. But they didn’t have enough money to pro­duce quan­ti­ties to meet the de­mand. They switched strate­gies by go­ing to pub­lish­ers and NGOs who

were in­ter­ested in green is­sues rather than print­ers them­selves. With fund­ing from the gov­ern­ment and a ven­ture cap­i­tal­ist, they have been able to get their dream

off the ground.

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