The Asian Age

Swatch prefers go- it- alone way for smartwatch

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Biel, Switzerlan­d: Swatch Group is happy to go it alone with a launch next year of watches with “smart” features to compete with so- called wearable gadgets from the big tech companies, a market potentiall­y worth $ 93 billion. The world’s biggest watchmaker, which sees the advent of smartwatch­es as an opportunit­y rather than a threat, will unveil its new Swatch Touch next summer. Swatch chief executive Nick Hayek said these new watches might allow the wearer to count the number of steps they take and calories they burn. And there will be a few other cool ‘ Swatchy’ things on offer via latest Bluetooth technology, he said in an interview at the company’s headquarte­rs in Biel. “All the big technology firms want to work with us and I don’t rule out that we are or could be collaborat­ing in some areas. But we can also do many things on our own.” Wearable gadgets, such as smartwatch­es that allow users to connect to their phone to check emails, make calls or monitor their health, are expected to be the next big thing in the tech world and a potential threat to traditiona­l wristwatch sales. Apple Inc has just invited media to a “special event” next month, fuelling speculatio­n it might present a muchantici­pated “iWatch.” The possibilit­y of an iWatch launch is partly responsibl­e for Swatch shares losing almost 15 percent so far this year, lagging a 3 per cent rise in the European sector. “For Swatch, this could mean a 2 percent hit to revenue and earnings before interest and tax for each 10 percent share that the iWatch was able to gain in its addressabl­e market,” Bernstein analyst Mario Ortelli said in a study in July. Ortelli has a “market perform” rating on Swatch’s shares. Other tech companies are working on smartwatch­es. — Reuters

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