The Asian Age

Gisele slams ‘ unattainab­le beauty’ advertisem­ents

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Gisele Bundchen has slammed advertisem­ents that promote “unattainab­le” beauty. The Brazilian supermodel — who is the new face of Chanel’s No. 5 fragrance — said that while ads for such brands can be seen as “aspiration­al,” they are often a distant reality for the majority of women.

Gisele Bundchen has slammed advertisem­ents that promote ‘ unattainab­le’ beauty. The Brazilian supermodel — who is the new face of Chanel’s No. 5 fragrance — said that while ads for such brands can be seen as ‘ aspiration­al,’ they are often a distant reality for the majority of women.

The 34- year- old beauty told The Sunday Times Style magazine: “Sometimes I feel like adverts like this can make women feel so distant.

“They are so glamorous and so unattainab­le and aspiration­al that you really can’t touch them. They are kind of a dream,” she continues.

However, Bundchen insists that the Parisian fashion house has made a conscious effort to make its latest campaign more relatable to regular women.

“The idea really was to show this modern woman and all that she is, with her struggles and her vulnerabil­ity,” she said.

“You know she is a mother, a wife and a profession­al, and she is juggling all of that, and you know that's not easy,” continued Bundchen, who is mother to Vivian, 22 months, Benjamin, four, and a stepson Jack, seven, with her husband, NFL star Tom Brady.

“We should be allowed to dream and to want more. I think that it’s a very empowering thing for me to be able to be successful in my job and not feel like I need to sacrifice being a mother.”

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