Dabur targets young audience

Mumbai: Dabur Almond Hair

Oil launched in 2011 is a young brand to enter the new age hair oil market of light hair oil. Bajaj Almond Drops has been the leader in the Almond Hair Oil category and it has been quite a challenging job for Dabur Almond to create a significant space in the category. The brand promises of providing 2X Vitamin E and Almond Protein to its consumers. It is targeting a really young audience — the teens. Teens are fun, impressive, experimentative, energetic, feisty, unabashed, unwavering. Life has just changed for the 17- 18 year olds. Years of living in school uniform have ended. Opportunities are opening up. Journeys are starting for them outside and within. There is nothing that needs to be the way they have always seen it. Opening to newness outside and within. Open to new looks. And everything they wear, speak, read, are seen with, is an extension of their identity. Why should hair be any different? Their hair mirrors the way they feel. So, it’s at this age that girls are most open to experiment with their hair and do not care about the damage due to styling. This is what has been captured in the Dabur Almond Hair Oil commercial. The brand acknowledges that teenagers will keep experimenting and changing their hair styles with their various moods. With Dabur Almond hair oil by their side, they can be rest assured that it will take care of the damage caused by hair styling.