The Asian Age

Amazon India launches service providers network

- AGE CORRESPOND­ENT

Amazon Seller Services Pvt Ltd on Monday announced the launch of the Amazon Service Providers Network ( ASPN). ASPN is a network of empanelled third party service providers who will help bridge seller capability gaps in the new digital economy.

ASPN complement­s and is in addition to the Seller University and Amazon Trained Ecommerce Specialist ( ATES) network that Amazon has put in place to enable millions of sellers in the country to take advantage of the fast growing ecommerce industry. All three aim to empower sellers who are not online savvy or constraine­d by time & expertise to start or manage their online sales channel and succeed on Amazon platforms. While ATES enrolls trained freelancer­s, SPN is aimed at profession­als and small to large companies who specialize in services such as imaging and transporta­tion and seller university is a formal coaching & training program structured for selflearni­ng through online videos, instructor led webinars, faceto- face in institute learning as well as seller forums and workshops. At launch ASPN has 21 service providers across 35 cities and these include imaging studios, local transporta­tion companies, digital design studios, etc., who have been trained on Amazon systems and processes. Sellers registerin­g with Amazon. in can access informatio­n on all service providers through Seller Central, the online resource tool for amazon. in sellers. Making the announceme­nt, Amit Deshpande, Director Seller Services, Amazon India said “While India’s millions of retailers are getting familiar with online selling and are beginning to participat­e on marketplac­es, a vast majority are first time online sellers who need hand holding to ease their online transition. Through the Service Provider Network, our aim is to create a self- sustaining marketplac­e of services for sellers to successful­ly grow their business and thus benefit from the digital economy.” These service providers offer two services called Amazon Fly and Amazon Boost. Amazon Fly provides an integrated suite of services that a seller can use to launch on Amazon such as preparing Amazon standard catalogue including images.

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