Bebo’s desi look is a big draw

Apparently, Kareena Kapoor Khan’s desi avatar in upcoming films like Bajrangi Bhaijaan and Udta Punjab has helped her bag a few endorsement deals to add to her kitty. Our khabru reports that after images of Kareena’s look in these films were leaked online, a few big brands approached the makers of BB and UP for exclusive tie- ups. These brands want Kareena to be their ambassador.

“While a film’s marketing team proactively looks for brands to associate with it, in this case, it is the opposite that has occurred. Kareena’s look has been so well received online that some ethnic/ fusion apparel brands have reached out to the film’s makers for tieups. They are very keen to associate with Kareena as her desi look seems to have found favour with fans,” our source said.