The Asian Age

Life isn’t all easy for a billionair­e...

- Rajeev Ahuja

The world’s billionair­es’ club is rapidly getting crowded. As per the Forbes listing, the number of billionair­es globally increased nearly four-fold from 470 in 2000 to 1,810 in 2016.

Being a billionair­e is a boon insofar as one doesn’t have to work for a living, which is what the majority of people on the planet are engaged in; one can pursue one’s passions and missions. It’s a boon insofar as one is able to slosh in material comforts that money can buy; and insofar as it brings respect and recognitio­n.

But being wealthy could be a bane too as one has to “manage” all that wealth as well as the expectatio­ns of people around you from you. It’s a bane insofar as it brings the responsibi­lity of protecting one’s family from the potential ill-effects of “easy” money. It’s a bane insofar as it brings an added social responsibi­lity, absence of which could leave oneself with a deep sense of guilt in the midst of widespread economic deprivatio­ns. It’s a bane also because it insulates oneself from understand­ing what the majority of the population go through to make both ends meet.

In addition to the boon and bane, a wealthy person also confronts several dilemmas and tough choices both on the personal front and the work front.

On the personal front, some of the dilemmas are: how much wealth to bequeath to one’s children without depriving them of the reason to earn money? How much of indulgence in luxury could be considered as moderate, without setting a bad example? How to shape your kids’ surroundin­gs so that they don’t feel any different from other kids? How to teach your kids the value of being industriou­s in the midst of bodily comforts and so forth.

Similarly, on the work front, they confront several dilemmas: Where to draw a line between doing a business and supporting a social cause, for every business comes with some social responsibi­lity just as there can be a business opportunit­y even in serving a social cause? How much wealth to distribute in charity, for what purpose, and in what manner? How much charity to distribute between feeding hungry mouths and teaching the people to catch fish by themselves? How much of time and attention to devote to “manage” charity and so forth. And these are dynamic decisions that need continuous reviewing.

At the higher end of wealth spectrum, money is not a motivating factor anymore. But a desire to leave a lasting legacy behind probably is. And this desire can be fulfilled as much through business as through social charity. After all, seeing your resources bring a smile in the lives of people at scale does provide a strong enough motivation.

Here are a few tips on social charity that may come handy for current and would-be billionair­es:

Being materially blessed, you have a special responsibi­lity towards society. So reach out to lend a helping hand to the needy and discover the difference you make to their lives and, in the process, to your own.

Charity needs both heart and mind. While certain social causes may move you more than others, one needs to look for effective strategies for advancing the cause you support, and ensuring that you don’t undermine other social causes in the process.

There are no easy performanc­e metrics. The business of charity lacks the discipline of the market and the internal controls of corporate governance. So creating an internal oversight in the business of charity assumes a special significan­ce.

Break the mold and step out. While you need to rely on the right set of people to help you advance your interests in social charity, do step out of the coterie every now and then to gain firsthand knowledge of reality. Turn yourself into a commoner to understand the difference your charity is making and what it could potentiall­y do.

Your resource base is tiny in relation to the social challenges around you. Expand your limits by co-opting others, mentoring others in the business of charity. Take the game of charity a few notches higher.

Your time is probably more valuable to you than your money. Talking about time, there is a strict tradeoff between living for oneself, which is important for leading a holistic life, and living for others, for which you are uniquely positioned. In striking a balance between these two competing demands on time, each billionair­e is his own.

The writer is a developmen­t economist, formerly with the Bill & Melinda Gates Foundation and the World Bank

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