SUSTAINABLE
Come summer, and everyone’s on the lookout for fresh and breathable fabrics. With the soaring mercury playing a spoiler, we aren’t refuting the importance of stacking up on airy organics. The sweltering heat aside, is natural fashion the way forward? With designers going the extra mile cutting down on the carbon footprint on the environment at every stage, and giving their thumbs up to an anti-fast fashion movement, we dig deeper about the fast-emerging trend that sustainable fashion is. they sustain a skill, and they provide employment.”
Enthusing on how making the switch to natural fabrics on a daily basis is feasible, Natasha Tyagi, a designer, Ekzora, adds, “This trend is an anti-fast fashion movement, where designers are taking the time to create classics that are not only earth-friendly but also live longer in your closet as against the mass market fast fashion available for much cheaper though hardly sustainable. Designers today are aware of this, and hence, are reinventing ways to incorporate the idea into dailywear collections. It’s not a silhouette-centric concept. Anything can be made out of organic natural fabrics — including your formal tops and trousers. While picking sustainable fashion one must find out more about the work behind the garment, ask your designer how this garment was born... that’s the true beauty of what you wear. Designers are no longer just selling a colour or a cut, they are now selling a story which starts with the moral principle of least damage to our environment while creating fashion in harmony with nature.”