Biggest Samsung experience store opens in India

Samsung India has launched its new Executive Briefing Centre, a first-of-its-kind Samsung experience centre in India that claims to be a one-stop destination for all of Samsung’s products and services as well as enterprise offerings available in the country.The 9,000 sq ft Executive Briefing Centre at the Samsung India headquarters in Gurgaon will showcase Samsung’s presence in segments such as retail, transportation, manufacturing, air conditioning, education, smart homes, gaming and virtual reality, government and also banking, financial services and insurance sectors. With this being Samsung’s largest EBC in the world, the company aims to capture at least 30 percent business from the B2B sector by 2020. For government agencies, the EBC showcases solutions to address concerns ranging from security to productivity in fields as diverse as healthcare and education through offerings such as the Galaxy Tab IRIS. There are solutions for travel and transport, including airport self-check-in and entertainment options for airlines, digital catalogues, Virtual Reality solutions for different businesses and Samsung’s commercial airconditioning offerings.