The Asian Age

CRACKING THE WHIP

As stronger, independen­t older women go forth and take charge, we take a look at whether non-derogatory terminolog­ies for them will stick...

- POOJA SALVI

A successful woman in her prime with a younger man beside her often throws people in a loop. Older women — specifical­ly those in relationsh­ips with younger men — have long been slapped with degrading, and vulgar labels such as MILF and cougar for decades now. Stemming from fantasies and controvers­ial affairs of all kinds, women have found these terminolog­ies offensive and undignifie­d for a long time now.

Pooja Bedi explores the definition­s of the two terminolog­ies. “Cougar is a more predatoria­l take on older women in a relationsh­ip with younger men. It sounds more like the woman is snatching or predating on somebody else’s partner. It is also a term for women to express their own fetish — of being interested in being with younger men,” she explains. “On the other hand, MILF is a term that is born out of male fantasy, specifical­ly what the man deems desirable based on his likes and dislikes of the female body,” she adds.

Even as Pooja has a stoic view on the terminolog­ies, Nisha Jamvwal, columnist and luxury consultant, believes that these really are harmful words with connotatio­ns that malign the female body. “I think terms like MILF and cougars are predominan­tly derogatory for a woman — they suggest an objectific­ation of women and that needs to be objected to,” she says.

Enter WHIP — the latest trend to have taken over the Internet in an attempt to turn this phenomenon around with a positive acronym. WHIP, which expands to ‘women who are hot, intelligen­t and in their prime’, aims to eventually take over the two offensive terminolog­ies.

Comedian Neeti Palta, however, has her doubts about the terminolog­y. “This sounds like something a woman has come up with,” she muses, and rightly so.

Writer Bibi Lynch came up with the suggestion on a British daytime show. “Personally, I think terms that are more degrading are the ones that catch up with the times and stick around for long. This one has a more ‘respect me’ vibe that probably won’t gel well with most people,” she points out. The comedian also says that it seems like the term is coined from a politicall­y correct background than an attempt to replace the otherwise vulgar labels.

For a better understand­ing of what prompts this political correctnes­s of the terminolog­ies, Nisha explains the relationsh­ip dynamics of today in detail. She says, “Behind the unleashing of cougars in pop culture is, what a growing number of sociologis­ts say, a real demographi­c shift. In India, I think young men these days go for an older woman because the virginity bogey has quite evaporated. Relationsh­ips just happen, even when you aren’t looking for it. And then the forbidden fruit is always tempting. Where once certain behaviour is treated as unacceptab­le, over time, views become more liberal and it becomes acceptable to one,” she smiles, adding that relationsh­ips of the sort often begin as a casual idea of a thrill or challenge on both sides.

Shaili Chopra, of SheThePeop­le, thinks that even as it is doubtful if the terminolog­ies will stick around, she is glad that we are finally looking at relationsh­ip power dynamics in a different way. “First, I don’t think that relationsh­ips need to have any kind of restrictio­ns depending on age or whatsoever,” she says.

Adding that the older manyounger woman dynamic is more acceptable to society because that has been the case for years, she says, “For a really long time men have been in relationsh­ips with younger women since they have sought safety in older men — and this is why it is acceptable.”

However, she adds that she doesn’t understand why this can’t be changed. “When it comes to relationsh­ips, why can’t gender roles be reversed? We will become truly democratic when we let people choose whoever they want to be with,” she asserts.

This sounds like something a woman has come up with NEETI PALTA, comedian I think that terms like MILF and cougars are predominan­tly derogatory for a woman — they suggest an objectific­ation of women and that needs to be objected to. — NISHA JAMVWAL

 ??  ?? Karan Johar’s Ae Dil Hai
Mushkil saw Aishwarya Rai romancing a younger man
Karan Johar’s Ae Dil Hai Mushkil saw Aishwarya Rai romancing a younger man
 ??  ?? French President Emmanuel Macron is married to Brigitte Macron, who is 25 years his senior —AFP PHOTOS
French President Emmanuel Macron is married to Brigitte Macron, who is 25 years his senior —AFP PHOTOS
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