KodakCoin: New cryptocurrency owned by Kodak

● As Bitcoin makes gains, Kodak forays into the market with the KodakCoin ● The system will let photographers to register their work which can be licensed and then receive payments

Kodak, which traces its roots to the early days of film- based photography, is getting into the digital licensing and cryptocurrency market as part of a partnership with WENN Digital.

The companies are launching blockchain technology, and with KodakOne an KodakCoin. Blockchain is a ledger where transactions of digital currencies, like bitcoin, are recorded.

Rochester, New Yorkbased Kodak, founded in 1880, is the latest company to enter the cryptocurrency market as Bitcoin makes gains. Bitcoin has surged from less than $ 1,000 a year ago to more than $ 14,000.

Recently, Long Island Iced Tea Corp. said it plans to change its name to Long Blockchain Corp., as it wants to focus more on blockchain technology while continuing to make beverages.

The Kodak systems will allow photographers to register work that they can license and then receive payment. The initial coin offering will open Jan. 31. Shares of Eastman Kodak Co. surged 42 per cent to $ 4.40 in afternoon trading. The stock has been slumping over the last year, shedding more than 70 per cent of its value.

"Engaging with a new platform, it is critical photographers know their work and their income is handled securely and with trust, which is exactly what we did with KODAKCoin," said CEO Jeff Clarke.

Kodak and others are entering the market as warnings grow over the riskiness of virtual currencies and the potential for a bubble. There are no regulations over the creation and use of virtual currencies and the nature of the transactions make them hard to trace.