Google AR soon on Chrome for mobiles

An experimental effort to integrate Augmented Reality ( AR) features in web browsers used by mobiles and desktops has recently been unveiled by Google. Once this innovative feature is available, designers and creative professionals will be able to easily create virtual 3D objects and embed them into their desktops. They will also be able to download it on their smartphones and could place those objects in their real world surroundings. Using the built- in smartphone cameras, AR will be able to infuse the 3D digital objects into the real world. Reza Ali and Josh Carpenter, members of Google’s Daydream WebXR team, commented on the latest development and took to Google’s blogpost, which read: “In the next few months, there will be hundreds of millions of Android and iOS devices that are able to provide augmented reality experiences - meaning you’ll be able to look at the world through your phone, and place digital objects wherever you look. To help bring this to as many users as possible, we’ve been exploring how to bring augmented reality to the web platform, so someday anyone with a browser can access this new technology.”

Google, which is responsible for Android and the PlayStore, also has a presence on iOS via the mobile web browser segment, where Chrome is a popular alternative to the iOS’ built- in Safari. Google will also try to prevent AR from becoming an entirely app- based technology on mobile, as that would lock out Android users from AR experiences developed solely for iOS.