Power efficiency: Indian brands bank on inverter ACs
These air conditioners are meant for consumers looking for cost- effective and energy efficient products at home
Owing to the increasing need for energy efficiency, Air Conditioner ( AC) makers are shifting towards Inverter AC from conventional ACs. The share of Inverter ACs is expected to grow significantly over the next three to four years. With fast- paced growth of Inverter AC segment and increased consumer awareness around indoor air quality, innovations like enhanced air filters will be part of Inverter ACs in the near future.
The Inverter AC range is meant for the consumers who are looking for energy efficient products. These have also proven to be cost- effective in the long run as compared to the normal ACs.
The AC industry has grown considerably over the years. From a luxury product, ACs have now become a necessity and the Inverter AC segment has witnessed a 100 per cent growth this year with more than 40 per cent contribution as compared to 15 per cent in 2016. It is further expected to reach to around 60- 70 per cent or more in 2018, with all players shifting their focus
Inverter ACs are also proven to be cost- effective in the long run as compared to the normal ACs.
Powerful air filters will be part of these ACs in the future.
The Inverter AC segment has seen a 100 per cent growth in 2017.
to inverter technology. Take for example Samsung. In 2017, the brand launched a new line of ACs called S- Inverter series, which was tailormade for Indian conditions. It is equipped with the world’s first 8- pole BLDC motor, for faster cooling performance of up to 43 per cent, has a better durability, and also features DuraFin on the outdoor unit for better corrosion resistance as compared to conventional PFC. Such ACs are best suitable for India, which also come along with a Voltage Protector feature that can handle voltage fluctuations from 146V to 290V.
The Inverter AC segment has witnessed a 100 per cent growth in 2017 with more than 40 per cent contribution as compared to 15 per cent in 2016 and is further expected to reach to round 60- 70 per cent or more in 2018, with all players shifting their focus to inverter technology. Going ahead, Samsung will also introduce a unique concept in inverter air conditioning, which will change the way how consumers perceive the working of the air conditioners.
Over the time, consumers have developed preferences for energy efficient models. Inverter built systems vary basis the speed of the compressors and deliver precise cooling, thereby cutting down the power consumption. In India, the Inverter AC segment is relatively new but fast growing. Growth outlook in India is believed to be favourable as more and more customers are becoming aware of the benefits of the Inverter Technology. As a result, the Inverter AC segment in the last two years has seen phenomenal growth and is estimated to continue. Growth in inverter segment has surpassed the growth of normal split AC segment.
Globally, all developed countries have migrated to Inverter ACs which comprises of 90 per cent of the category today. In the Indian market, the perception of towards the product has also been shifting and a large section of the urban middle class considers it as more of a necessity rather than a luxury item, given the warm and humid climate here. Inverter ACs have raised the bar for energy efficiency of air conditioners in India and is no more a burden on electricity bills.
The market for ACs in India still has untapped p o t e n - t i a l and a lot of scope f o r market penetration. Over the last 1.5 years, we have seen the prices of inverter ACs come down by 10- 15 per cent. On the other hand, in 2018 new and stricter norms are coming from the AC sector. It will become mandatory for all AC segment to follow the standard and norms. It is expected that the price of ACs will rise.