( PRODUCT) RED: Apple continues welfare

● A portion of the proceeds for all ( PRODUCT) RED purchases go directly to Global Fund HIV/ AIDS grants programs.

After a month of leaks and rumours, Apple has finally takes the wraps off the ( PRODUCT RED) iPhone 8 and iPhone 8 Plus special edition smartphones. Now sporting a glass panel painted in red along with a matching aluminium band, Apple has finally given it a black front, making it one of the most attractive smartphones in the present. The special edition ( PRODUCT) RED iPhone will be available to order online in select countries and regions.

Apple also introduced a new ( PRODUCT) RED iPhone X leather folio case. The company says that this folio case is crafted from finished European leather. A portion of the proceeds for all ( PRODUCT) RED purchases go directly to Global Fund HIV/ AIDS grants that provide testing, counselling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with ( RED) in 2006, Apple says that it has donated more than $ 160 million to the Global Fund, serving as the organisation’s largest corporate donor.

“This special edition ( PRODUCT) RED iPhone features a red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. The iPhone 8 and iPhone 8 Plus feature a glass- aluminium design with a Retina HD display. Both the iPhones are powered by an A11 Bionic chip and run on iOS 11.3 at present. The iPhone 8 Plus features a dual 12MP camera setup with several Portrait mode lighting effects. The ( PRODUCT) RED iPhone 8 models will be available in 64GB and 256GB models, starting at ` 67,940, while the iPhone X leather folio case is priced at ` 7,900.