The Asian Age

YouTube offers new ways to make money

- — AFP

San Francisco: YouTube, often criticised for not compensati­ng creators well enough, will allow them to set up paid channel membership­s, the company said on Friday. Currently the vast majority of revenue at the Googleowne­d service comes from advertisin­g and that will remain a focus, said Neal Mohan, YouTube’s chief products officer. “But we also want to think beyond ads. Creators should have as many ways and opportunit­ies to make money as possible,” he said. Viewers will pay $ 4.99 a month for channel membership­s giving them access to exclusive content including livestream­s, extra videos or shout- outs on channels with more than 100,000 subscriber­s. Creators will also be able to sell merchandis­e like shirts or phone cases directly on their channels, the company said. YouTube returns a small part of its advertisin­g revenue to content creators who regularly accuse the platform of giving them only crumbs. The site is facing increasing competitio­n from other platforms using more and more video. YouTube says it has more than 1.9 billion users but the figure only counts those who log in via their accounts.

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