AS BRAND AMBASSADOR

Hyderabad: Siyaram Silk Mills ropes in actor Ranveer Singh as their new ambassador ahead of the festive season.

The 40- year- old firm, who are synonymous with high quality men’s wear, hopes to utilise Ranveer Singh’s incredibly edgy sense of style, as it aims to grow rapidly and evolve to make its presence felt in the textile industry.

Commenting on this association, Mr Singh said, “Siyaram’s is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite nostalgic moment for me.”

Siyaram’s CMD Ramesh Poddar said, “We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon.”