FBto in­form you if your info is up­loaded

The Asian Age - - Technomics -

New Delhi, Feb. 10: Tar­geted ads are one of the demons in the dig­i­tal world to­day and so­cial me­dia is the prime fa­cil­i­ta­tor. Face­book, for one, with its mul­ti­ple in­te­grated plat­forms, faces flak for the bar­rage of tar­geted ads served to users with­out them re­al­is­ing.

How­ever, Face­book has an­nounced changes to the pol­icy for its ad­ver­tis­ers so that your per­sonal in­for­ma­tion is not mis­used for ad tar­get­ing with­out your knowl­edge.

Ac­cord­ing to TechCrunch, Face­book re­quires ad­ver­tis­ers to pledge that they had per­mis­sion to up­load a user’s phone num­ber or email ad­dress for ad tar­get­ing. Now, this in­for­ma­tion will be re­vealed to users. The new trans­parency fea­ture, called Cus­tom Au­di­ences, will show when your con­tact in­for­ma­tion is up­loaded and by whom. It will also show if your in­for­ma­tion was shared be­tween brands and part­ners.

The fea­ture will start rolling out start­ing Fe­bru­ary 28.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.