WHEN CELEBS LET PRI­VACY GO PUB­LIC

WITH STARS SHAR­ING PIC­TURES OF THEIR PER­SONAL LIVES WITH FANS ON SO­CIAL ME­DIA, ONE WON­DERS IF A PRO­FES­SIONAL PHO­TOG­RA­PHER FOL­LOWS THEM AT ALL TIMES

The Asian Age - - Delhi The Age - YASHIKA MATHUR

In the world of so­cial me­dia, celebrity cou­ples paint the town red with their full- oflove, dreamy pic­tures. Be it on a va­ca­tion to ex­otic lo­ca­tions or in the com­fort of their homes, ev­ery­thing seems to be per­fect for the two people madly in love. But here’s what’s in­ter­est­ing — while the celebri­ties keep their per­sonal life very well guarded, there is some­one who is with them ev­ery­where to make sure that a beau­ti­ful, and of­ten times pri­vate mo­ment, is cap­tured and put out for oth­ers to shower adu­la­tion.

Fa­mous celebri­ties like Anushka Sharma- Vi­rat Kohli, Priyanka Cho­pra- Nick Jonas and Sonam K Ahuja- Anand Ahuja are just some of the cou­ples who keep so­cial me­dia abuzz with their lovely pic­tures.

In fact, when Priyanka Cho­pra’s pic­ture of her sleep­ing in the bed­room with hus­band Nick Jonas re­cently went vi­ral, many won­dered how an in­ti­mate pic­ture like this made it to so­cial me­dia un­less the stars gave per­mis­sion to some­one to go ahead and take those pic­tures.

Be it get­ting a pro­fes­sional pho­tog­ra­pher to travel with them or hir­ing a pho­tog­ra­pher at their hol­i­day des­ti­na­tion, celebri­ties are let­ting pro­fes­sion­als en­ter the bound­aries of their per­sonal lives to make sure that they give out ‘ can­did’ mo­ments to their fans. In­ter­est­ingly, a lot of these ex­pec­ta­tions orig­i­nate from so­ci­ety, which pub­lic fig­ures feel obliged to ad­here to.

Kamna Ch­hib­ber, a clin­i­cal psy­chol­o­gist and Head — Men­tal Health Depart­ment of Men­tal Health and Be­havioural Sciences, For­tis Health­care, says, “We ex­pect celebs to be per­fect. So­ci­ety pushes a lot of ex­pec­ta­tions on them and they keep on do­ing things which they feel so­ci­ety re­quires of a celebrity. Un­til and un­less there’s a par­a­digm shift, there won’t be a shift in the celebri­ties’ be­hav­iour.”

Talk­ing on be­half of the pho­tog­ra­phers, Delhi- based celebrity pho­tog­ra­pher Aurobindo says, “If celebs are hir­ing a pho­tog­ra­pher for pic­tures, the brief is to make them look good and fancy, which grabs at­ten­tion on so­cial me­dia. It’s not a very tax­ing job be­cause he gets to travel with them, his stay and food is taken care of. If you love what you do, it’s not work at all.”

While keep­ing fans hooked to their pic­tures is an age- old tra­di­tion, what’s new is the fact that celebri­ties seem to have evolved with the chang­ing me­dia.

So­cial me­dia an­a­lyst Karthik Srinivasan says, “It would be wrong to say that they are shar­ing their in­ti­mate lives with the world. They are not. They are just show­ing a very small part of their lives in the form of or­ches­trated pic­tures. So, while in ear­lier days, there used to be elab­o­rate film shoots for mag­a­zines, now, they have moved to so­cial me­dia to get a re­ac­tion from their fans.”

It would be wrong to say that they are shar­ing their in­ti­mate lives with the world. They are not. They are just show­ing a very small part of their lives in the form of or­ches­trated pic­tures. Ver­i­fied ac­count — KARTHIK SRINIVASAN

Anushka Sharma and Vi­rat Kohli Priyanka Cho­pra and Nick Jonas Sonam Kapoor with hus­band Anand Ahuja

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