The Asian Age

BEAUTY LIES IN THE HANDS OF THE STYLISTS

- ARJUN R. SHANKAR

Recently the Indore Railway station has launched the pilot project to provide the services of a beauty parlour in train — experience parlour on wheels. Let’s glimpse into the history of the beauty industry and beautician­s.

1

Adolf Hitler hated this. Women visiting his country estate were instructed that they should avoid this. Cleopatra used this massively. People were surprised when Queen Elizabeth — the Virgin Queen — wore it in the 16th century, as it was generally associated with lower class women. The actress Sarah Bernhardt also popularise­d this. What?

2

Diodorus Siculus, a Greek historian, described in detail how Celtic people did this. It is an ancient art and things needed were obtained from plants. In the 1661 book Eighteen Books of the Secrets of Art & Nature, various methods of this are explained. Eugene Schueller is recognised for creating the first synthetic in 1907. What are we talking about?

3

The Maybelline Company was created by Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. In 1917, the company produced the first modern thing for everyday use. What did they make?

4

She was a prominent early example of the entreprene­urial female beautician. She became suspicious of the chemicals used in commercial shampoo and hair products and developed her own hair tonic. She invented the first reclining shampoo chair and was the first to develop the idea of clients visiting a hair salon. Who?

5

She began her cosmetics empire and coined the term ‘makeover’, which she performed on women in her salons. She built a cosmetics empire and by 1929 owned over 150 salons across the world. In 1934, she opened the Maine Chance residentia­l spa in Rome, Maine, the first destinatio­n beauty spa in the United States. Identify.

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