The perfect look is worth a million bucks
In the Insta world, nobody wants to be caught looking plain and unglamourous
There is a new kind of pandemic on social media. This is an infectious disease that has its roots in fashion. There is no medium more potent than Insta or even its now almost poor cousin FB, where celebs are born virtually every day. It doesn’t take much to be an Insta star.
Good looks, great curves and a stylish wardrobe with some new age gyan thrown in is all you require. Take Kylie Jenner, the Kardashian sibling whose botoxed induced luscious lips; an 18th birthday gift made her the new online star. The youngest member of Keeping up with the Kardashians brood astutely launched her lip line products raking in millions of dollars purely on the basis of capitalising on those nubile good looks.
Nope, there is no moral high ground path in this story. The funda in the glamourous world of fashion and showbiz is simple: Have it, flaunt it.
These carefully crafted looks don’t come easy. Most celebrities be it models, or movie stars have a team of experts comprising make-up artistes, hairdressers, stylists, designers, managers, who co-ordinate every minute detail before a celeb makes her grand entry. “Social media platforms like Instagram are very visual and with the younger generation spending more time online, chic and trendy images become all the more important to attract attention,” says Dr Shuba Dharmana, cosmetic dermatologist with clinics in Bangalore and Hyderabad. “Social media platforms can easily get us obsessive about how we look and therefore it is important for influencers to
“A lot of importance is given to how celebs look as their business is about physical appearance. It’s not just about hair and make-up, but the entire package deal and they work with a team of experts to showcase the best of the personalities”
Saritha Mandoth, Bengaluru based-fashion designer “It is important to put your best foot forward and showcase your imagination and style.”
Ila Dorairaj Naidu, Bangalore based fashion influencer Social media platforms are very visual and with the younger generation spending more time online, chic and trendy images become all the more important to attract attention
DR SHUBA DHARMANA, cosmetic dermatologist Actress Alia Bhatt, posts images of her carefully constructed look for the day, in varying poses ahead of a major event be it a wedding, award function or party. This is not just a way of showcasing her style sense but staying relevant and in turn attracting potential advertisers based on her massive fan following.
be careful about what they promote,” she cautions. In India, it is next to impossible to spot actress Sonam Kapoor in a pair of denims and a simple white shirt. Her image as a fashion icon precedes her and dictates her sometimes over the top fashion outings. The actress wore a black designer semi sheer corset dress and was trolled heavily for wearing a revealing outfit. But, Sonam, who understands the dictates of international designer gurus, is smart enough to know where the
moolah is. So, while her detractors scoff at her; the star is invited as a VIP guests at Paris Fashion Week and is often selected as a muse by uber chic design houses like Valentino.
Bengaluru based-fashion designer Saritha Mandoth opines, “It’s all about being passionate about your look and style. A lot of importance is given to how celebs look as their business is about physical appearance and the world is watching them. It is not just about hair and make-up, but the entire package deal and they work with a team of experts to showcase the best of the personalities. In the final analysis, it is all about showbiz and glamour.
Movie icons and digital influencers play an impactful role in how they mentor their followers. Actress Alia Bhatt, posts images of her carefully constructed look for the day, in varying poses highlighting the outfit, ahead of a major event be it a wedding, award function or party. This is not just a way of showcasing her style sense but staying relevant and in turn attracting potential advertisers based on her massive fan following. Ila Dorairaj Naidu, a Bangalore based fashion influencer, says, “It is important to put your best foot forward and showcase your imagination and style.”
In the final analysis, it is all about following the adage, ‘flaunt it, if you have it.