The Asian Age

Amul’s Twitter account briefly blocked after tweet on China

■ Account briefly deactivate­d after ‘Exit the Dragon’ tweet

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New Delhi/Ahmedabad: The Twitter account of Amul was briefly blocked, sparking public outrage, but the social networking and microblogg­ing firm on Saturday said the account was restricted after being caught in the platform’s security processes.

Some sought to link the blockage to Amul advertisin­g for use of its Make in India products and boycott Chinese products. Amul had posted “Exit the Dragon” tweet on June 3 afternoon and its account went down on June 4 evening.

On accessing the account, a message saying “This account is temporaril­y restricted. You’re seeing this warning because there has been some unusual activity from this account. Do you still want to view it?” was displayed.

Twitter did not link the account restrictio­n to the advertisem­ent.

New Delhi/Ahmedabad, June 6: The Twitter account of Amul was briefly blocked, sparking public outrage, but the social networking and microblogg­ing firm on Saturday said the account was restricted after being caught in the platform's security processes.

Gujarat Cooperativ­e Milk Marketing Federation (GCMMF) which makes Amul brand of food products — found its Twitter account blocked on June 4 evening. The account was restored on June 5.

Some sought to link the blockage to Amul advertisin­g for use of its Make in India product and boycott Chinese products. Amul had posted “Exit the Dragon” tweet on June 3 afternoon and its account went down on June 4 evening.

On accessing the account, a message saying “This account is temporaril­y restricted. You’re seeing this warning because there has been some unusual activity from this account. Do you still want to view it?” was displayed.

Twitter did not link the account suspension to the advertisem­ent. “Safety and security of the accounts is a key priority for us and to ensure an account has not been compromise­d sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve, but difficult (or costly) for malicious account owners to complete,” a Twitter spokespers­on said. Amul managing director R.S. Sodhi said the company’s Twitter account was blocked on the night of June 4, and restored on June 5 morning when the issue was taken up with Twitter.

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