The Asian Age

Brow Beauty

Eyebrows, like every other facial feature, add to glamour and personalit­y. Permed brows are the latest fashion

- SWATI SHARMA THE ASIAN AGE

Eyebrow trends and treatments have changed dramatical­ly throughout the years — the fashions range from fully drawn-on, pencil-thin brows, through bushy looks to brow lamination now.

Described as ‘a perm for the brows,’ eyebrow lamination is becoming increasing­ly popular – but what exactly is it?

Brow lamination gives the eyebrows a set, uniform shape for an extended period of time. A setting lotion helps brow hair stay brushed and lifted upward for about six weeks.

“It is suitable for those who are 40 years and above, people who have lost a lot of eyebrow hair and want a quick cheap and cheerful solution. It’s also a trendy option for the younger crowd,” says Vandana Luthra, founder of VLCC Health Care Ltd., a beauty and wellness conglomera­te.

Brow lamination involves straighten­ing and lifting the eyebrow hairs using a chemical solution which allows the strands to be tweaked to cover gaps and ensure that the brows take on the desired shape. “It gives a glossy painted laminated patted down look to the brows , spreading the hair more evenly and making the brow appear dense and neat,” says Vandana.

Although fuller eyebrows may look nice on social media pictures, there are risks associated with ‘perming’ your brows. Only a well-trained and cautious therapist can give you best results. A lot of care needs to be taken to prevent the product leaking into the eyes and possibly causing irreversib­le damage. The products used also have to be of

It is suitable for those who are 40 years and above, people who have lost a lot of eyebrow hair and want a quick cheap and cheerful solution. It’s also a trendy option for the younger crowd. It gives a glossy painted laminated patted down look to the brows , spreading the hair more evenly and making the brow appear dense and neat

— Vandana Luthra, founder of VLCC Health Care Ltd

exceptiona­l quality. “The skin beneath the brow is thin and sensitive and prone to irritation. Harsh chemicals used in brow lamination could cause eczema, which is characteri­zed by red, dry, itchy, and inflamed skin. Chemicals and bleach can cause breakage, dryness, and even loss of hair,” cautions Vandana.

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The chemicals used can be drying to both the skin and hair, so incorporat­e a nourishing serum or oil into your daily routine to replenish the moisture.
NOURISHING CARE The chemicals used can be drying to both the skin and hair, so incorporat­e a nourishing serum or oil into your daily routine to replenish the moisture.
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