The Asian Age

Dolby Vision tech revolution­ising entertainm­ent

- AGE CORRESPOND­ENT

Dolby Vision, the cutting-edge technology known for its stunning visuals and dynamic picture quality, is reshaping the entertainm­ent landscape worldwide. Since its inception, Dolby Vision has left an indelible mark on the silver screens, with over 1,400 Indian theatrical releases across seven languages since December 2012. Indian consumers can immerse themselves in these cinematic experience­s in more than 950 Dolby Atmos-enabled screens spread across 250 cities in India.

Sameer Seth, Director of Marketing at Dolby Laboratori­es, India, emphasized the transition of Dolby Vision from cinemas to television sets, marking a new era of enriched entertainm­ent. Dolby Vision enhances every viewing experience with richer colours, brighter contrasts, and finer details, offering a deeper connection to characters and stories crafted by filmmakers and creatives.

From blockbuste­r movies to live sports and gaming, Dolby Vision's advanced highdynami­c range technology optimizes image quality across various platforms and devices, ensuring a cinematic experience without compromise. Recognized with 12 Academy Awards and 17 Emmy Awards, Dolby continues to push boundaries in entertainm­ent technology.

With major Hollywood studios adopting Dolby Vision and Dolby Atmos for premium entertainm­ent, thousands of movies and TV episodes are now available for home viewing, delivering unparallel­ed visual and audio experience­s. With over 6,000 Dolby Atmos enabled screens worldwide and a commitment to providing over 250 premium large format experience­s through Dolby Cinema, Dolby Vision is undoubtedl­y shaping the future of entertainm­ent.

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