PRINCE’S HOUSE ON AIRBNB
A Minneapolis house owned by Prince that was featured in the film “Purple Rain” will be available for a year
PURPLE RAIN.
Lucky Airbnb users could soon get the chance to book a specialexperience stay at the Minneapolis house featured in the Prince film, Purple Rain.
The Purple Rain house is one of 11 new experiential listings Airbnb is offering called “Icons” which include hangouts with celebrities like Kevin Hart and overnight stays at museums such as Paris’ Musée d’Orsay.
CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles.
The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll. The formula is the same: link a promotion to a pop-culture
product, celebrity or event.
And don’t be boring. “We’re not historically known for making anything. We’re a platform,” Chesky said in an interview. “I think it’s really great to show what it looks like when suddenly you can step into our vision and our imagination. I think it’s going to keep Airbnb top of mind.”
Some of the listings will be one-time events, including the sleepover at the the Ferrari Museum in Maranello, Italy, a living room performance by rapper Doja Cat, and an evening with comedian Kevin Hart in his members-only lounge. The “Up” house and a mansion in New York made to look like the one in “X-Men” Marvel comics will be available for three or four months. A Minneapolis house owned by Prince that was featured in the film “Purple Rain” will be available for a year, according to Airbnb.