The Asian Age

PRINCE’S HOUSE ON AIRBNB

A Minneapoli­s house owned by Prince that was featured in the film “Purple Rain” will be available for a year

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PURPLE RAIN.

Lucky Airbnb users could soon get the chance to book a specialexp­erience stay at the Minneapoli­s house featured in the Prince film, Purple Rain.

The Purple Rain house is one of 11 new experienti­al listings Airbnb is offering called “Icons” which include hangouts with celebritie­s like Kevin Hart and overnight stays at museums such as Paris’ Musée d’Orsay.

CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles.

The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunctio­n with a hit movie about the Mattel fashion doll. The formula is the same: link a promotion to a pop-culture

product, celebrity or event.

And don’t be boring. “We’re not historical­ly known for making anything. We’re a platform,” Chesky said in an interview. “I think it’s really great to show what it looks like when suddenly you can step into our vision and our imaginatio­n. I think it’s going to keep Airbnb top of mind.”

Some of the listings will be one-time events, including the sleepover at the the Ferrari Museum in Maranello, Italy, a living room performanc­e by rapper Doja Cat, and an evening with comedian Kevin Hart in his members-only lounge. The “Up” house and a mansion in New York made to look like the one in “X-Men” Marvel comics will be available for three or four months. A Minneapoli­s house owned by Prince that was featured in the film “Purple Rain” will be available for a year, according to Airbnb.

 ?? ?? IT’S THE PLACE WHERE, IN THE EARLY ’80S, PRINCE FILMED PART OF HIS ICONIC FILM,
THIS 1,348 SQUARE FOOT, THREE-BEDROOM, TWO-BATH HOME AT 3420 SNELLING AVE. IN MINNEAPOLI­S IS WHERE THE KID (PRINCE) IS ATTACKED BY HIS ABUSIVE FATHER IN THE FILM.
IT’S THE PLACE WHERE, IN THE EARLY ’80S, PRINCE FILMED PART OF HIS ICONIC FILM, THIS 1,348 SQUARE FOOT, THREE-BEDROOM, TWO-BATH HOME AT 3420 SNELLING AVE. IN MINNEAPOLI­S IS WHERE THE KID (PRINCE) IS ATTACKED BY HIS ABUSIVE FATHER IN THE FILM.
 ?? ?? Prince's so-called Purple Rain House in Minneapoli­s, which was unkempt and in need of repairs a decade ago, is being renovated and will soon be accessible for overnight stays as an Airbnb Icons property.
Prince's so-called Purple Rain House in Minneapoli­s, which was unkempt and in need of repairs a decade ago, is being renovated and will soon be accessible for overnight stays as an Airbnb Icons property.

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