Zee Entertainment Enterprises has appointed Aparna Bhosle as business head of Zee TV. Bhosle will continue to lead the FTA GECs and will report to Punit Misra, chief executive officer, domestic broadcast business, ZEEL. The premium cluster will now be led by Shaurya Mehta, in addition to his current role as the chief operating officer, Living Entertainment, and will also report to Misra. Recently, Deepak Rajadhyaksha quit Zee TV as deputy business head. Rajadhyaksha is now heading to Viacom18.
Global marketing technology ad network FreakOut, has appointed Ashish Trivedi as country head of FreakOut India. The strategic appointment of its first country head in India comes as a part of FreakOut’s pan-Asia expansion plan. As country head, Trivedi’s role at FreakOut India is to lead and expand company’s operations in India and work together with clients on addressing their digital needs. Ashish will also be responsible for spearheading the in-country go-to-market strategy, driving revenue, strengthening key partnerships and developing agency relationships.
Initiative, the full-service media agency network of IPG Mediabrands, has appointed Laya Menon as executive vice president. She will be based in Bangalore and report to Vaishali Verma, CEO, Initiative. In her new role, Menon will drive Initiative’s business growth and profitability in Bangalore which handles e-commerce major Amazon, MRF, 3M and others. Menon joins Initiative from GroupM where she spent 15 years. Her last assignment at GroupM was with the Mindshare network where she was leading the Bangalore units as principal partner-client leadership. Menon also oversaw the south business for Motivator at GroupM.