The Brand Reporter - - PEOPLE -


Zee En­ter­tain­ment En­ter­prises has ap­pointed Aparna Bhosle as busi­ness head of Zee TV. Bhosle will con­tinue to lead the FTA GECs and will re­port to Pu­nit Misra, chief ex­ec­u­tive of­fi­cer, do­mes­tic broad­cast busi­ness, ZEEL. The pre­mium clus­ter will now be led by Shau­rya Mehta, in ad­di­tion to his cur­rent role as the chief op­er­at­ing of­fi­cer, Liv­ing En­ter­tain­ment, and will also re­port to Misra. Re­cently, Deepak Ra­jad­hyak­sha quit Zee TV as deputy busi­ness head. Ra­jad­hyak­sha is now head­ing to Vi­a­com18.

FreakOut In­dia

Global mar­ket­ing tech­nol­ogy ad net­work FreakOut, has ap­pointed Ashish Trivedi as coun­try head of FreakOut In­dia. The strate­gic ap­point­ment of its first coun­try head in In­dia comes as a part of FreakOut’s pan-Asia ex­pan­sion plan. As coun­try head, Trivedi’s role at FreakOut In­dia is to lead and ex­pand com­pany’s op­er­a­tions in In­dia and work to­gether with clients on ad­dress­ing their dig­i­tal needs. Ashish will also be re­spon­si­ble for spear­head­ing the in-coun­try go-to-mar­ket strat­egy, driv­ing rev­enue, strength­en­ing key part­ner­ships and de­vel­op­ing agency re­la­tion­ships.


Ini­tia­tive, the full-ser­vice me­dia agency net­work of IPG Me­dia­brands, has ap­pointed Laya Menon as ex­ec­u­tive vice pres­i­dent. She will be based in Ban­ga­lore and re­port to Vaishali Verma, CEO, Ini­tia­tive. In her new role, Menon will drive Ini­tia­tive’s busi­ness growth and prof­itabil­ity in Ban­ga­lore which han­dles e-com­merce ma­jor Ama­zon, MRF, 3M and oth­ers. Menon joins Ini­tia­tive from GroupM where she spent 15 years. Her last as­sign­ment at GroupM was with the Mind­share net­work where she was lead­ing the Ban­ga­lore units as prin­ci­pal part­ner-client lead­er­ship. Menon also over­saw the south busi­ness for Mo­ti­va­tor at GroupM.

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