The Vooc Chargers behind the new Oppo Vooc-charge Film
Afive minute brief is all it took for Fuel to conceptualize and create the latest OPPO VOOC Charge film.
We asked Fuel. The Turnkey Idea Virtuosos a bit about themselves and how they went about creating it.
Raj Kaushal of Fuel says, “Before we received the brief for the product - VOOC Charge (5 minute charge 2 hour talk) we had taken a look at the stories OPPO had been telling. As a brand, OPPO tells simple, beautiful stories with a touch of romance, but the stories are more cinema than advertising; we noted however that the stories had to have great product integration and clarity of product usage which made conceptualizing tough.
We had already pitched for the India launch of VOOC Charge, being in the fray with agencies such as LOWE LINTAS.
But with Pakistan, storytelling sensibilities would change, so we rethought the story with all the little nuances. One of the twists during the course of making the film was that we changed the international location after the post production meeting with the client. We had done an extensive recce in Istanbul but discovered Baku, Azerbaijan as a more beautiful and unexplored location, we believed it would make our film more beautiful and took the call, the client believed in our vision, our belief and our passion”.
Kevin Hu, Marketing Director, South East Asia Region, OPPO shares his personal experience with the Fuel Team saying “We pitched to the Fuel Team 3 weeks before the shooting day; within 3 weeks, Fuel Team has finished the storyboard, shooting plans, venue recce, props and clothes and even selected the male model”.
Kaushal adds, “It was a collective effort between three countries, India, Pakistan and China.” Fuel is built of four veterans, from the industries of film making, advertising, television and marketing, we have over fifty years of collective experience, which works beside you for the brand. From strategizing on the way forward in marketing, to working out a brief and taking it forward to concept, to script, to budgeting, to shooting and to on time delivery, on budget. Fuel partners the brand and prefers to be the brand custodian.
This is the reason why OPPO, Usha International, Indiabulls, Century Cement, Fazlani Foods, Fanzart, HOM TV and Paradise Builders have worked with us directly this year and continue to work with us. Fuel has a solutions mindset; we believe that Ideas only have currency, if they see the light of day. Which is why we like experimenting and we like constraints of all types; they keep things real, and get ideas executed, this is why our collective’s DNA is built on being turnkey, being agile, and being pocket friendly.
For clients, who wish to be able to connect with various stakeholders and not just work towards a specific marketing task, Fuel is both a think tank and execution arm. With quality talented people on board who have the ability to cull, curate and present ideas from life insights with an understanding of sub cultures.
Raj Kaushal is the nerve centre and the Chief Creative Officer, Aman Khan is Head of Narrative, Pooja Khubchandani is the chief whip, literally and the Head of Production and Siddharth Agnihotri, brings it all together and is Head of Vision.
“Within 3 weeks, Fuel Team finished the storyboard, shooting plan, venue recce, props and clothes and even selected the model” Kevin Hu
Aman Khan, head of narrative, and Raj Kaushal, chief creative officer, two of the four veterans who make up Team Fuel.