IN OUR IN­DUS­TRY, IT ALL STARTS WITH A SENSE OF POWER AND A FOOL­ISH, YET DAN­GER­OUS SENSE OF EN­TI­TLE­MENT. SO MUCH SO

The Brand Reporter - - POINTS OF VIEW - DEBARPITA BAN­ER­JEE, pres­i­dent - FCB Ulka, North and East

that one fails to even re­alise that the ac­tion is nei­ther charm­ing nor com­mend­able. It’s just plain dis­gust­ing and iron­i­cally, for the sense of power that they feel, quite des­per­ate.

Things change when the norm is ques­tioned and fol­lowed up with ac­tion. Both are hap­pen­ing. The lingo and body lan­guage that had be­come the norm for the in­dus­try is un­der heavy in­di­vid­ual and col­lec­tive scru­tiny. Hereon, it is up to us women to not be ‘OK’ with men and their ver­sion of ‘OK’. We must speak up and hit back if needed when we feel a vi­o­la­tion. And not let it go in good hu­mour. A sim­ple "Hey, this is NOT OK!" will be far more ef­fec­tive than an em­bar­rassed si­lence.

Speak­ing of em­bar­rass­ment, the nar­ra­tive of who should feel what in sit­u­a­tions like these also needs to change. Em­bar­rass­ment needs to shift to the preda­tor in­stead of be­ing thrown at the woman. Let him feel like a des­per­ate letch, rather than a cool cow­boy. And let the woman feel like a war­rior, cleans­ing dirt that comes her way, rather than a vic­tim.

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