FROM THE WOMEN’S POINT OF VIEW, THERE IS A POS­I­TIVE PAT­TERN OF COURAGE. THERE IS THE RE­AL­I­SA­TION THAT ‘I CAN SPEAK UP ABOUT THIS

The Brand Reporter - - POINTS OF VIEW - VA­LERIE PINTO, chief ex­ec­u­tive of­fi­cer, We­ber Shand­wick

is­sue with­out fear­ing that I will be sin­gled out’. On the other hand, I feel there could have been a bet­ter way to ad­dress it. It doesn’t have to be on Twit­ter if you have fol­lowed the process of com­plain­ing. After that, if no ac­tion is taken, then you could re­sort to Twit­ter. I am not diss­ing the move­ment; peo­ple com­ing out on­line are con­tribut­ing, but are not us­ing the right route to com­plain.

From the men’s point of view, they all are get­ting into a de­fence mech­a­nism mode which is rather strange be­cause they have done what they have done. They are now hir­ing so­cial me­dia com­pa­nies to get into dam­age con­trol mode, but are mak­ing a mess of it.

A lot has changed al­ready; men are very scared. Among my me­dia col­leagues, no one is back-slap­ping any longer... In­ter­nally also, we are mak­ing things sen­si­tive and even fun con­ver­sa­tions have been cur­tailed.

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