A Beer Case In Qatar for $92

The Economic Times - - Brands: Creating Desire -

Qatar re­lented after slap­ping a “sin tax” on al­co­hol over New Year’s that raised the price of a 24-pack of Heineken from $53 to a whop­ping $105. After mak­ing global head­lines and prompt­ing an out­cry on so­cial me­dia, the coun­try’s sole liquor store pared its prices on Sun­day. Res­i­dents in Qatar can now get their brews for just about $92 a case. Like most other coun­tries in the oil-rich Per­sian Gulf, Qatar restricts al­co­hol sales to non-Mus­lim for­eign­ers. Ex­pats need per­mis­sion from their em­ploy­ers to get a li­cence that al­lows them ac­cess to the store that sells liquor and pork, lo­cated on the out­skirts of Doha near the coun­try’s main grave­yard and church com­plex.

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