‘Blue Ocean Strat­egy to Help Cre­ate New Mar­kets’

The Economic Times - - Front Page -

Noted mar­ket­ing guru and co-di­rec­tor of the INSEAD Blue Ocean Strat­egy In­sti­tute W said the Blue Ocean strat­egy is about cre­at­ing new mar­kets and gen­er­at­ing de­mand. Kim will par­tic­i­pate in Star FLOW–The Change Fes­ti­val, an ini­tia­tive by The Times of In­dia, on March 14-15 in New Delhi. Edited ex­cerpts from an email in­ter­view:

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