O&M bags five top honours at INDIAA awards
‘Real creative advertising is backed by real budgets’
T he winners of the second INDIAA awards were announced recently by the Indian chapter of International Advertising Association (IAA). ‘Real creative advertising is backed by real budgets’ – the credo at the INDIAA awards saw winners in 15 categories. The maximum awards were bagged by Ogilvy & Mather (O&M) in various categories such as media and entertainment; fashion and accessories; insurance; telecom/IT/apps/internet; and travel, tourism and hospitality. Leo Burnett and J Walter Thompson took the second place by winning two awards each.
D Shivakumar, Chairman & CEO, PepsiCo India, and Jury Chair spoke about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective.
Speaking at the award function, Pradeep Guha, Chairman, IndIAA Awards, said, “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”
Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global added, “Last year, when we conceptualised the INDIAA Awards, we intended it to be different. We are happy to see industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar jury for their perspective on the winning campaigns.”
IAA India is well-recognised for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.