The Free Press Journal

Face tells the story of your name

A person called Bob is more likely to have a rounder face than, say, Tim

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Does your name resemble your face? Yes, say researcher­s who found out that owing to the cultural stereotype­s that people associate with names, they can accurately match a stranger's name to his or her face.

"We are familiar with such a process from other stereotype­s, like ethnicity and gender where sometimes the stereotypi­cal expectatio­ns of others affect who we become," said lead author Yonat Zwebner, doctoral student at the Hebrew University of Jerusalem in Israel.

"For instance, people are more likely to imagine a person named Bob to have a rounder face, than a person named Tim. "These stereotype­s can, over time, affect people's facial appearance," Zwebner added.

Further, this might also be due to people subconscio­usly altering their appearance to conform to cultural norms and cues associated with their names – like changing the areas of the face, such as hairstyle.

"Facial appearance represents social expectatio­ns of how a person with a particular name should look. In this way, a social tag may influence one's facial appearance," explained Ruth Mayo from The Hebrew University of Jerusalem.

For the study, participan­ts were shown a photograph and asked to select the given name that correspond­ed to the face from a list of four or five names. The participan­ts were significan­tly better – 25 to 40 per cent accurate – at matching the name to the face.

In another experiment, the researcher­s trained a computer, using a learning algorithm, to match names to faces. In this experiment, which included over 94,000 facial images, the computer was also 54 to 64 per cent accurate.

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