Monte Carlo to focus on all-seasons wear

Monte Carlo Fashions, known mostly as a winterwear brand, is looking to expand the product range to be recognised as an allseason apparel brand and increase footprint across the country. The company in an investor presentation to analysts said it will "focus on a comprehensive range of cotton and cotton-blended products which cater to all seasons in order to expand our all-season product range and strengthen our pan-India operations".

In the previous fiscal, 58.1 per cent of Monte Carlo Fashions' total revenue of Rs 534.3 crore came from cotton segment. Home furnishings, kids and winter products accounted for 9.1 per cent, 4.78 per cent and 28.1 per cent sales, respectively. "The company is expanding presence in western and southern markets as well as expanding its product offerings in home furnishing and kids segments in order to reduce the overall seasonality impact," it added.

The company said it plans to diversify its panIndia presence by penetrating into the southern and western regions. At present, 46 per cent of the revenue comes from North region and 30 per cent from East. Sales from Central, South and West India regions together account for 24 per cent of the total revenue.

The company operates 231 exclusive brand outlets across the country and sells products through over 2,300 multi-brand outlets such as Shoppers Stop. It will also focus on online sales through its own portal as well as tie-ups with ecommerce portals such as Flipkart, Jabong, Snapdeal and India Shopping.