The Pikachu outbreak in Japan
The city of Yokohama, in partnership with The Pokémon Company, has been holding city-wide “Pikachu Outbreak!” events for four years in a row. A lot of fans of Pokémon series gather from all over the world for this event. “Pikachu”, which is one of the most popular characters from Pokémon series, can be seen everywhere in Yokohama during this event. It is attracting many people from kids to adults.
Fans in this event also enjoy wearing Pokémon’s costume and showing Pokémon's goods. On this day, Yokohama city is covered by Pokémon phenomenon.
“Pikachu is very cute and my children are also enjoying decorations and show. We never attended this kind of event anywhere before, so we are having a very unique experience,” said a visitor.
The Splash Show is held at Yokohama Red Brick Warehouse and has become an annual event. This is a popular event because participants can get a lot of water splash during hot summer. “Pikachu” and “Eevee”
the characters which were introduced for the first time this year — participated in the event. This year also many people came here to cool down and enjoyed watching their cute dancing.
One of the main events is “Electrical Pikachu’s March”. Using lighting digital technology costumes, many Pikachus marched along with beat-up song music and performed a stylish dance.