Tatas end ties with Suhel Seth

Tata Sons, the promoter of major operating Tata group companies, has severed ties with celebrity consultant Suhel Seth following allegations of sexual misconduct by several women, according to a company official.

Earlier this month, the Tata group had stated that it "has noted" reports of the allegations against Seth and was "looking into" the issue of its association with the brand consultant.

According to a source, ever since several women, including model Diandra Soares, filmmaker Natasha Rathore and writer Ira Trivedi, accused Seth of sexual misconduct, Tata Sons stopped dealing with Counselage, a brand consultancy firm promoted by Seth.

When asked to confirm if Tata Sons has severed ties with Seth after allegations of sexual misconduct in #MeToo campaign in India, a company official said "Yes". "Post the allegations, Tata Sons has not engaged with Counselage," a source said. When contacted, a Tata Sons spokesperson said, "Counselage's contract with Tata Sons will end on November 30, 2018."

Although the company did not elaborate on the future of its contract with Counselage, the source, however, said considering the backdrop it would not be renewed.

Seth was among the key consultants who worked for Tata Sons during the boardroom battle in 2016 against Cyrus Mistry, who was abruptly sacked as the chairman.